Color Your Exhibit Right for Better Results

April 2010 Issue 4.4

View Online

Feature Article

[Link4]

You Look Familiar But ...

[Link5]

by Caroline Meyers, MC² Creative Services

Whether you're in the planning stages for a new exhibit or you're looking to revitalize an exhibit that's been around for a while, color is always a great place to start, regardless of your budget. And the changes don't have to be major.

For instance, if your company's brand colors are making your exhibit look outdated, of course, you can't change them. Just don't overwhelm the exhibit with these colors. Highlight them instead. [Link6]

Editorial Corner

The magic of color ... Promoting with social media ... Renting booths

Hello. I'm Rob Murphy, chief marketing officer for MC².

Color. It's a simple tool, yet it does so much for an exhibit. It attracts the eye. It evokes emotions. It conveys your brand in an instant. In this month's feature article, industry experts [Link5] -- along with lighting and modern materials -- to do all things and more, without breaking the bank.

Everybody's talking about social media, but is it something you should use to promote an event? [Link6]. If you rent a booth from show management for every event you participate in, [Link7] That's what one of your peers would like to know.

Respond to this dilemma or [Link8], and we'll enter your name into a drawing for a gift certificate for a dinner for two.

If you'd like to unsubscribe, please use the link at the bottom of this newsletter.

G R E E N T I P S

Determine longevity.

For long-term exhibits, pick materials that will not weather or degrade quickly. For short-term displays, use materials that are easy to recycle or reuse.

More green tips

C I T Y S P O T L I G H T

Toronto, Ontario

Things to Do

Overview

R E A D E R S U R V E Y

Complete our
one-minute reader survey and you could win a $200 gift certificate for a dinner for two.

S U B S C R I B E

P U B L I C A T I O N S

Social Media Today

[ More ... ]

A S S O C I A T I O N S

EMI - Trends, Training, Tools for Marketers

[ More ... ]

F E A T U R E D R E S O U R C E

Prenet Media Wi-Fi

Secure Wi-Fi for your next event to put your message in the palms of your attendees' hands.

A R C H I V E

March 2010
Issue 4.3

February 2010
Issue 4.2

January 2010
Issue 4.1

December 2009
Issue 3.12

November 2009
Issue 3.11

October 2009
Issue 3.10

September 2009
Issue 3.9

[More...]

What�s Your Best Advice?

Last Issue's Dilemma:

Do "friends" pay off in business?

I think adding social media to our preshow promotions is a great idea, but I need to convince upper management that it's something we should do. Seeing is believing, so I was wondering: Has anyone had success using Facebook, Twitter or another social media site to promote shows?

-- Phyllis, Marketing Coordinator [Link4]

This Issue's Dilemma:

[Link4]

How do you rent a look?

Our exhibit program is all rentals all the time. We've minimized shipping and eliminated storage by renting from show management, but our look is different at every event, sometimes significantly. [Link5] from show to show if we continue this practice? Would renting from an exhibit house for all our shows be a better option? -- Daphne, Conference and Tradeshow Coordinator

[Link6]
You could win a $200 gift certificate for a dinner for two.

[Link4]

Wi-Fi Marketing and Wi-Fi Hot Spots

See how Wi-Fi marketing and Wi-Fi hot spots at your event can make a favorable impact. MC² used the findings from this Wi-Fi marketing white paper from Octane Interactive at Exhibitor2010 in March. To discuss how this can work for an exhibitor, please [Link5].

[Link6] complimentary white paper.

Events & Meetings

On the Show Floor

2010: The Meetings Technology Revolution

by Corbin Ball - corbinball.com

Seven Staffing Strategies
[Link4]
by Ronald Marien - EXHIBITOR

Your Career

No Reason Not to Move Forward

by Deborah Brown-Volkman - Job Journal

Adapting to Change
[Link4]
by Carol Kinsey Goman - sideroad.com

Get More Done

How to Get People to Change

by Bobbie Gossage - Inc.

Maximizing Productivity Through Improved Focus
[Link4]
from Mind Tools

InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."
Rob Murphy, CMO, MC²

Unsubscribe or Change Subscription Preferences:
:: Unsubscribe
:: Subscribe
:: Tailor your subscription settings
:: Forward this to a friend