Partner reward programs ... Partner business plans ... Vanishing ROI
The right reward programs can help channel marketers increase sales and visibility by maintaining and extending existing partner relationships. But what is the right program? That's something each company must determine based on its own goals and other relevant factors. In this month's feature article, Ted Hulsy of SonicWALL Inc. provides food for thought. He discusses the new reward program his company recently introduced and how it's working.
In our previous issue's survey, we asked readers for input on partner business planners and how they implement them. Your peers share their insights. This month, a reader would like some help with a problem -- how to freshen up a reward program with diminishing ROI. What do you think?
Please respond to this dilemma. Or tell us what you think of our newsletter so we can make it more relevant to you. In return for your time, we'll enter your name into a drawing for a $100 Visa gift card. Congratulations to Cassandra-Ashley Wiliams, marketing manager at IBM, for being this issue's winner!
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