Exhibit booth staffing ... Chronic complaining ... Cookie vendors
Hello. I'm Rob Murphy, chief marketing officer for MC² wishing you a peaceful holiday season and success in the coming year.
We've seen organizations invest significantly in traffic-stopping exhibits, produce high-quality continuous-loop videos -- even offer prizes to visitors for sinking long putts. But that can all fall flat if the people staffing the booth can't "connect" with visitors, don't speak their language or stumble over the simplest questions. In this month's feature article, trade show guru Susan Friedmann shares 13 questions to ask prior to selecting and training your team -- and explains why planning is critical to success.
Last month, a reader asked how to handle a co-worker who isn't happy unless he's complaining to you about something. Our readers offer some great advice. This month, a puzzled planner wants help with a ticklish problem: How to handle appeals for one worthy cause after another -- from cookie sales to 10K runs -- that seem to drain away staff productivity. What can you do without turning into Mr. Scrooge?
Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two. Congratulations to Terri Prince, senior exhibits planner at KCI, for being this quarter's winner!
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