Picking brains ... Lighten up ... A Grinch in the making?
Hello. I'm Rob Murphy, chief marketing officer for MC².
When you need new ideas or a new slant on an old subject, brainstorming can help you find the answers you're looking for. But getting people to brainstorm is more complicated than just putting them in a room and asking, "What do you think?" It takes techniques like those in this month's feature article.
Recently, a reader asked how to accurately estimate her exhibit's power requirements when the product people won't tell her what equipment they're bringing to the show. Our readers' responses are enlightening. The holidays are about giving. But is doing the Secret Santa thing necessary, or is it OK to suggest a charitable alternative? An events manager would like to hear your thoughts on the matter.
Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two.