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Feature Article |
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Green Plants and Aromas
Simple ways to boost exhibit visitation and stamina
by E. Jane Lorimer, Managing Director for Lorimer Consulting Group
Many of you are familiar with the "sick building syndrome," those buildings with bad air problems. The toxins responsible for bad air cause respiratory complaints and fatigue and have been known to significantly affect energy levels and worker productivity.
The materials used in new exhibit construction can produce the same troublesome toxins.
For instance, formaldehyde is produced by particleboard, pressed wood products, fire retardant and adhesive wood binders in floor coverings. Benzene is a chemical found in inks, oils, plastics, rubber, dyes, tobacco smoke and synthetic fibers. And trichloroethylene (TCE) is found in metal degreasing agents, dry-cleaned fabrics, printing inks, lacquers, varnishes and adhesives. Read more >>
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Editorial Corner |
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Healthy exhibit investments … A disconnected boss … Event ROI
Hello. I'm Rob Murphy, chief marketing officer for MC².
Many companies spend thousands of dollars each year putting razzle-dazzle into their exhibits. But you can draw in visitors, keep them hanging around longer and make your space a healthier place for a fraction of the cost. E. Jane Lorimer, managing director for Lorimer Consulting Group, explains how in this month's feature article on green plants and aromas.
Whenever you try to talk to your boss, you see his eyes glaze over and you know you've lost him. What should you do? Our readers provide insightful suggestions. Nowadays, more exhibit and event professionals are being asked to prove the ROI of participating in events. How do you measure your success? A reader would like to know.
Although we normally don't recommend books, here's one that may inspire you. If you've ever come up with a great idea and had trouble getting people to listen to you, check out How to Get Your Ideas Adopted (and Change the World) by engineer, innovator and inventor Anne Miller. And if you missed her article Cat-herding -- The art of managing creative people, which appeared in our May issue, it definitely warrants a read.
Respond to this month's dilemma or take our one-minute survey, and we'll enter your name into a drawing for a $200 gift certificate for a dinner for two.
If you'd like to unsubscribe, please use the link at the bottom of this newsletter.
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G R E E N T I P S
Give preference to green AV providers who use standby.
Read explanation.
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C O M I N G S O O N !
2009 NAGDCA Annual Conference
Sept. 12-16, 2009
Austin, Texas
NAGDCA's annual conference is attended by state and local plan administrators, representing all defined contribution plans -- 457(b), 403(b), 401(a) and 401(k) -- as well as industry organization partners. The conference focuses entirely on networking and education, including pending legislation, industry trends and hot topics for all types of plans.
Visit MC² client
Fidelity Investments at the conference.
P U B L I C A T I O N S
BizBash Masterplanner
[ More ... ]
A S S O C I A T I O N S
The International Association of Hispanic Meeting Professionals (IAHMP)
[ More ... ]
F E A T U R E D R E S O U R C E
Have you ever thought you had a good idea, only to find that no one would listen? People said it was too risky or not their area or just made so many objections that you got fed up and dropped the whole thing. British inventor and creativity consultant Anne Miller is an expert on overcoming the obstacles between idea and reality, and her new book, How to Get Your Ideas Adopted (and Change the World), is a guide to making that innovation succeed.
Read more.
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What’s Your Best Advice? |
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Last Issue's Dilemma:
Hello, hello, hello. Is anybody in there?
My boss has a short attention span, and when we have one-on-ones or team meetings, he tunes out within a few minutes. I've tried summing up thoughts, questions and ideas to keep them short, but that really hasn't helped. Should I bang on the table, talk louder, stand up? How do your readers reach out to people who zone out at the drop of a hat?
-- Anita, Exhibit Manager See what our readers have to say.
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This Issue's Dilemma:
What's the measure of your success?
Upper management is pressuring our department to prove ROI for the shows we've participated in so far this year. Would any of you share the metrics you use to demonstrate value? Also, what measurements are hot buttons with your bosses? With attendance down, I'd hate to lose our budget line for want of statistics that support our program. -- Lacy, Marketing Events Manager
Share your experience.
You could win a $200 gift certificate for a dinner for two.
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On the Show Floor |
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| Exceptional Exhibits and Events
Your Event Was a Success
Now what?
by Mac Mcintosh - sales2.com
Tradeshows 2.0
Social media that enhance your presence on the tradeshow floor
by Charles Pappas - EXHIBITOR
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Your Career |
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| Get Ahead
Conference Call Etiquette
Do you know the basics?
by Joy A. Harrison - Ezine @rticles
Are You Getting Pushed Around or Being Too Sensitive?
The signs you are dealing with a bully
by Sam Horn - samhornpop.com
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Get More Done |
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| Keep Yourself on Track
Positive Thinking
Reduce stress, enjoy life more
by Mayo Clinic staff - mayoclinic.com
There's Always So Much to Do
How to get organized and concentrate on your work
from wikiHow
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Archives |
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How to Get Your Ideas Adopted
(and Change the World)
Have you ever thought you had a good idea, only to find that no one would listen? People said it was too risky or not their area or just made so many objections that you got fed up and dropped the whole thing. British inventor and creativity consultant Anne Miller is an expert on overcoming the obstacles between idea and reality, and her new book, How to Get Your Ideas Adopted (and Change the World), is a guide to making that innovation succeed. Read more >>
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InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."
Rob Murphy, CMO, MC²
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