Making the most of face time … Return of the backstabber … Give to get?
Hello. I’m Rob Murphy, Chief Marketing Officer for MC².
Almost every event or exhibit professional has faced multiple budget cuts since the recession began. At the same time, upper management expects to see better sales numbers following every show. How can you accomplish this seemingly impossible goal? Timesharing your face-to-face marketing can help. In this month’s feature article, Linda Kazares, president of Face-to-Face Connect, explains this concept and how it works.
In our last issue’s dilemma, a marketing manager wanted to know what to do about a backstabbing former coworker who’s recently been hired by the company where she now works. See what our readers have to say about it. Giveaways are pretty much a staple at any event. But are they really necessary? That’s what an events manager would like to know. What’s your opinion?
Respond to this dilemma or take our one-minute survey, and we’ll enter your name into a drawing for a gift certificate for a dinner for two.