December 2011 Issue 5.12

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Feature Article

Lose 40 Pounds or More — Without Dieting or Exercise

The secrets of traveling lightly

eConnections talks with Doug Dyment of the OneBag website

For most exhibit and event professionals, travel is a major element in their careers. In fact, when someone in a recent LinkedIn discussion asked, “How do you know you’re a trade show professional?” many participants cited things related to travel.

But how well do members of our industry travel? After all, making a business trip pleasurable takes more than making the right airline and hotel reservations. Packing effectively is also essential. Read more on blog ...

Editorial Corner

Taking a load off … A Jack Nicholson wannabe … Catch her in the rye?

Hello. I’m Rob Murphy, chief marketing officer for MC².

If you’re like most exhibit and event professionals, you probably travel a fair amount. And with each trip comes the packing. How many bags do you think you need to take with you? Two? Three? How about just one? In this month’s feature article, Doug Dyment, founder of the OneBag website, explains how to lighten your load before your next trip.

Recently, an exhibits manager asked what to do about a co-worker with anger management issues. Our readers offer some sage advice. Alcohol flows freely at many company functions. But should you drink if you have trouble holding your liquor? And if you do, are there ways to minimize the effects of a nip or two or more? A marketing manager would like your thoughts on the matter.

As the year comes to a close, we’d like to thank you for your readership and take a moment to wish you a joyous holiday season and prosperous new year. See you in 2012!

Challenges ... Solutions

The Challenge ... Biomet 3i wanted to use its new exhibit image, which MC² first created for the U.S. market, at the 2011 International Dental Show at the Cologne International Expocentre in Germany, but transportation costs were too expensive.

 

Read More ... 

Metrics and More

by Ed Jones

Measurement Tip No. 7 

Use the Payback Ratio to Report and Compare the Value of Your Events

A great tool for conveying the value of your marketing events is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the event cost. It is expressed as $XX-to-$1, for example, $42-to-$1. The payback ratio serves not only as an indicator of event efficiency, but also as a useful way to compare past, current and future events. Read more ...

What’s Your Best Advice?

Last Issue’s Dilemma:

How do I hide my Mr. Hyde side?

I’m usually pretty even-tempered, but a business associate of mine really pushes my buttons. He gets angry over nothing and starts yelling at me, and before I know it, I’m responding in kind. I’d like to just avoid him, but he’s a business unit stakeholder in my exhibit program. What can I do about his sudden outbursts — and mine? Should I speak to him, our boss or both about this situation?

-- Annette, Exhibits Manager

Read more on blog ...


This Issue’s Dilemma:

Can I be friends with Jim Beam?

Several times a year, my company holds functions for important clients, and alcohol is always served. At the last one of these occasions, I imbibed a bit too much and behaved less than professionally. Are there ways I can limit my intake or the effects of alcohol? Or should I completely avoid drinking at client gatherings?

-- Polly, Marketing Manager

Share your experience.
You could win a $200 gift certificate for a dinner for two.

On the Show Floor

If You Book It, Will They Come?
Picking the right venue for your event
by T.J. Raphael - expoweb.com

Five Technologies Event Planners Can't Live Without
What these tools can accomplish might surprise you
by Tara Thomas - Successful Meetings

Your Career

Workplace Conflicts
And 9 things you can do to control them 
by Vivian Scott - monster.com

Seven Tips to Enhance Your Next Presentation
Using PowerPoint the right way
by Sharlyn Lauby - smartblogs.com

Get More Done

Want to Increase Your Happiness Level?
5 tips that are sure to help
by Dr. John Grohol - huffingtonpost.com

Annoying Coworkers
The holiday edition
by Robert Half International - Career Builder

City Spotlight

 

Arlington, VA

Things to Do

Overview
 

 
 

Reader Survey

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Featured Resource

Robin Reigi - SEEYOND

Parametric-enabled building system that allows you to build freestanding structures, ceilings and walls.

 
 

Recent Shows


Biomet 3i, dental implant company. MC² received a Galaxy Award Honorable Mention for this exhibit at AAOMS.


Mentor Graphics at Design Automation Conference.


InComm at National Association of Convenience Stores.

 
 

Archive

November 2011
Issue 5.11
October 2011
Issue 5.10
September 2011
Issue 5.9
August 2011
Issue 5.8
July 2011
Issue 5.7
June 2011
Issue 5.6
May 2011
Issue 5.5
April 2011
Issue 5.4
March 2011
Issue 5.3
February 2011
Issue 5.2
January 2011
Issue 5.1
December 2010
Issue 4.12
November 2010
Issue 4.11
October 2010
Issue 4.10
[More...]
 


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