In last month's issue of eConnections, we asked exhibit/event professionals about the state of our industry, in part to provide direction for the types of features and links we will include in upcoming issues of our newsletter. In response, almost 200 readers participated in the survey.
It comes as no surprise that the majority of respondents indicate their budgets are decreasing. More striking is the fact that more than 46 percent believe their companies are less enthusiastic about the promise of events and shows as a critical aspect of their marketing mix.
When it comes to the biggest concerns in delivering an event or show, effectiveness takes the No. 1 spot (more than 27 percent), with leads and follow-up a close second (approximately 23 percent). As one respondent explains, "Exhibits teams are working smarter on how they approach trade show planning, cost-reduction efforts are increasing and we're rethinking our role on the trade show floor."
Click here to view the rest of the survey findings.