How to Take the Best Photo of Your Exhibit

February 2010 Issue 4.2

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Feature Article

Flash of Brilliance

Part 2: Getting the glory shot

by Patrick St. Clair, Owner of St. Clair Photo-Imaging

In last month's installment, Patrick St. Clair discussed how you can determine which type of photographer and photography are right for you. After you've worked out these issues, the next thing for you to consider is how to get the glory shot, that picture that's supposed to make your booth look its absolute best.

Editorial Corner

The glory shot ... A career in flux ... Too much travel

Hello. I'm Rob Murphy, chief marketing officer for MC².

In last month's issue, Patrick St. Clair, owner of St. Clair Photo-Imaging, described how to choose the appropriate photography and photographer for your booth. In the second installment of his two-part feature article, St. Clair explores the glory shot and explains how you can get it.

Recently, a reader asked if she should leave her current job, considering the current economic climate. See what our readers have to say. Almost any time a layoff occurs, those who survive the cuts are expected to take on extra responsibilities. So, what can you do when this new work involves excessive travel, making it hard to keep on top of your own duties? That's what one reader wants to know.

Respond to this dilemma or take our one-minute survey, and we'll enter your name into a drawing for a gift certificate for a dinner for two.

If you'd like to unsubscribe, please use the link at the bottom of this newsletter.

G R E E N T I P S

Instead of having bottled water in your booth, offer reusable containers as a giveaway.

Got a green tip to share with our readers? Share it here.

C I T Y S P O T L I G H T

Denver, CO

Things to Do

Overview

R E A D E R S U R V E Y

Complete our
one-minute reader survey and you could win a $200 gift certificate for a dinner for two.

S U B S C R I B E

F E A T U R E D C A S E S T U D Y

The Challenge: To create an effective, technologically advanced and visually compelling three-day forum for 400 GE Healthcare executives from around the world who will convene for strategic analysis and planning.

The Solution: The 31-member project team needed a collaborative technology solution to manage constantly evolving floor plans, 38 presentations, agendas, videos, and a Forward Briefing Web site capable of 1,200 downloads a week and recognition. Post-event, the team needed a means to distribute information to managers worldwide who would be cascading information to their teams.

See how GE Healthcare stayed "healthy."

P U B L I C A T I O N S

BizBash

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A S S O C I A T I O N S

CEMA

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F E A T U R E D R E S O U R C E

Green Profs

Green Business Professionals provides insights and best practices on the environment, corporate social responsibility and climate change.

What�s Your Best Advice?

Last Issue's Dilemma:

Should I stay or should I go?

I've been at my current company for eight years, and during that time, I've done a variety of jobs within marketing. Times are tough internally and externally, so I'm struggling with the question "Do I move on?" What advice can you offer on making the move?

-- Name Withheld, Senior Marketing Manager

See what our readers have to say.

This Issue's Dilemma:

On the road again ... and again ... and again

My company "downsized" for a second time a couple of months ago, and since then, management expects me to cover for the laid-off employees, meeting with potential customers at their offices and tradeshows (where we don’t have a booth). Being out so much is making it hard for me to get my work done. Any ideas on how I can decrease the travel -- and/or keep my own assignments on track?

-- Rhonda, Exhibits Manager

Share your experience.
You could win a $200 gift certificate for a dinner for two.

On the Show Floor

Exceptional Exhibits and Events

What's That Smell?
Why scent marketing is nothing to sneeze at
by Charles Pappas - EXHIBITOR

The Next Social Media Wave
Using Google Wave for events
by Corbin Ball - corbinball.com

Your Career

Get Ahead

The Many Values of LinkedIn
How to get the most out of the site
from Go-To-Market Strategies

Should You Ever Lie at Work?
10 fibs we all tell and how to stop
by Rachel Zupek - CareerBuilder

Get More Done

Keep Yourself on Track

The Next Phase of Your Career
Going from survive to thrive
from ARA Content

Goal-Setting Doesn't Work
How to achieve actual results in all areas of your life
by Darren Hardy - Success

Archives

[More...]

Samsung and MC² show off at 2010 CES

See impressive video.

InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."
Rob Murphy, CMO, MC²

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