Channel Management Insights

 July 2010 - Issue 13

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Feature
Is It Time to Change Your Channel Model?

The effects of SaaS, the Cloud and managed service providers

Channel Management Insights speaks with XO Communications Vice President for Channel Development and Strategy Tom Gorey

Channel models are due to shift again. The growing trend away from "buying systems" to "renting solutions" on a fixed-fee or pay-per-use basis is one driver. So is the emergence of the "Cloud." The use of managed service providers as a channel type is also a major catalyst for this shift. Whose channel models will have to change in response to these developments? Simply put, everyone's -- vendors', distributors' and resellers'.

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Reinventing channel models ... Working with managed service providers

SaaS, managed service providers and the Cloud are increasing in popularity, and with them comes the inevitable need for channel models to change. What kinds of changes do you need to make? When? And how? To find out, we recently spoke with XO Communications Vice President for Channel Development and Strategy Tom Gorey. See what he has to say in this month's feature article.

This month, instead of a reader dilemma, we're offering up one of our own. We'd like to hear about your experience with managed services providers -- whether you've hired one yourself or one of your distributors provides managed services for your products. Please take a few minutes to share your insights.

If you have any suggestions on how we can make our newsletter more relevant to you, please contact us. In return for your time, we'll enter your name into a drawing for a $100 Visa gift card.

If you would like to unsubscribe from this newsletter, please click on the link at the bottom of the page.

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This Issue's Dilemma:

This Issue's Dilemma
Who manages your products?

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As a vendor, have you worked with a managed service provider on a one-to-one basis? Or do you partner with distributors that provide managed services of your products? If so, what do you think of these service providers? Please share your experiences and opinions. -- Channel Management Insights

Please share your advice and you could win a $100 Visa gift card.

Making the Grade With E-mail Tests
Why you should test within every message sent
by Sherry Chiger - Multichannel Merchant


Surprise!

More dramatic changes are coming!
by Craig DeWolf - Channel Champion

Beware of Becoming a Database Abuser
False insight is worse than no insight at all
by Jim Wheaton - Direct


Think CRM With Your Customers Is Complex?
Try it with your cat sometime
by Marshall Lager - Destination CRM

How to Review Your Own Communication Capabilities
Five communication offenses and how to avoid them
by Geri Rhoades - Internal Comms Hub


Are You Paying Attention to Your Online Reputation?
Employers are
by Anthony Balderrama - The Work Buzz

We selected ConnectedIn Media Inc.'s team because of the many excellent examples of their work.
They have become our trusted provider for this online communication piece.

Craig DeWolf, Vice President of Sales and Marketing, CCI

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