Why you can't count on numbers ... A salvageable assistant ... An enemy resurfaces
Hello. I'm Rob Murphy, Chief Marketing Officer for MC².
Everyone knows an important goal of participating in any trade show is acquiring leads. But many people aim for quantity not quality and rarely follow up. This approach makes it difficult to demonstrate the importance of trade shows to your company's bottom line. In this month's feature article, find out how to get the right information from attendees and use it to its fullest extent.
In our last issue, an events manager asked what to do about an assistant who isn't much help. Our readers weigh in on the matter. This month, a marketing manager faces a unique problem: A foe she worked with in the past is once again her coworker. She'd like your advice on how she should handle this uncomfortable situation. Any ideas?
Provide us with a dilemma of your own or take our one-minute survey, and we'll enter your name into a drawing for a gift certificate for a dinner for two.