Extra! Extra! Tradeshow Extras! … Ouch!

Feature Article

[Link1]

Dealing with Tradeshow "Extras," Part 2

[Link2]

eConnections speaks with Bernie Massett, MC² Director, National I & D

Whenever you participate in a show, you want to get the greatest return on investment. Controlling costs is an important element in achieving this goal.

, I explained the steps you can take before a show to avoid unnecessary fees. However, even if you follow all these steps, you can still find yourself over budget at the end of a show. To get the maximum ROI, you must also be aware of possible additional fees you may incur during installation and dismantle.

[Link4]

Editorial Corner

Holding down tradeshow "extras" ... Giving bad news to the boss ... Too much cologne

Hello. I'm Rob Murphy, chief marketing officer for MC².

[Link1] of eConnections, Bernie Massett, MC² director, national I & D services, described steps you can take before a show to avoid venue "extras." [Link2], Bernie provides information on what you can do during installation and dismantle to save even more money. Benefit from his vast industry experience by reading this highly informative article.

Speaking of keeping budgets in check, on how to approach her boss about going over budget at a recent show. Last month, an events manager asked what she should do about a coworker who wears too much cologne. [Link4].

Respond to a dilemma or [Link5], and we'll enter your name into a drawing for a $100 dinner gift certificate for two. Congratulations to Pam Zapffe, marcom at JSR Micro, Inc., for being this quarter's winner!

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Green Tips

No Batteries

Find handouts or giveaways that don't use batteries. These items usually wind up in the trash when they stop working, and batteries are not disposed of properly. Try using something that has utility and is environmentally safe. For some ideas, see this article: "Go Green Eco-Friendly Trade Show Giveaways"

Got a green tip to share with our readers? Share it here.

City Spotlight

San Diego, CA

Things to Do

Overview

Reader Survey

Complete our one-minute reader survey and you could win a gift certificate for a dinner for two.

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Coming Soon!

PDN PhotoPlus Expo
October 23 - 25, 2008
Jacob K. Javits Convention Center
New York

The cutting-edge show for photography and imaging, with over 27,000 attendees.

Canon USA, Inc.

Fujifilm USA, Inc

Jill e Designs

Kodak

Sigma Corporation of America

More show info ...

Publications

Meetings Focus

Trend Watching

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Associations

Convention Industry Council

Word of Mouth Marketing Association

[ More ... ]

Featured Partner

Exhibitor Carpet Service

Carries Shaw Cleartouch Carpet/Pet* Polyester

*Pet carpet is made with yarn from recycled 2-liter soda bottles.

Archive

September 2008
Issue 2.9

August 2008
Issue 2.8

July 2008
Issue 2.7

June 2008
Issue 2.6

May 2008
Issue 2.5

April 2008
Issue 2.4

March 2008
Issue 2.3

February 2008
Issue 2.2

[More...]

Challenges ... Solutions

The Challenge: Canon needed to create a memorable and educational experience for 2,500-6,000 invited guests at events across the U.S. Events needed to surpass previous years' impact to launch new products, nurture relationships and present vision for the future.

The Solution: Live theater environments, 100 trailer loads of exhibitory, hundreds of graphic panels, turnkey project management and more multimedia experiences.

The Result: Winner of Event Design Award for "Best Corporate Meeting/Event Environment," "[Link4] ..."

FastTrak

[Link4]

San Francisco FastTrak: First-timers dine afloat

Our 27^th FastTrak has come and gone. We were back to one of our favorite destinations -- San Francisco. And again, we were treated to superb weather and a great time.

Considering the economic challenges of the day, we were happy to draw more than 70 people for the three-day session in San Francisco this week -- a majority were first-time trakkers. [Link1]

[Link2]

Last FastTrak in 2008

Atlanta, November 11-13

MC²'s Brian Baker will present:

Tuesday, November 11
1:15-2:45pm

Graphics Boot Camp: What Every Event Manager Should Know

Designer Brian Baker is the design director for MC² Atlanta Division. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, Michigan.

What’s Your Best Advice?

[Link1]

Last Issue's Dilemma:

I don't have anything against Ralph Lauren, but …

I'm often teamed with an associate to meet and greet at my company's customer events. He's very personable and can make anyone feel welcome. The problem is that he wears too much cologne! No one else has said anything to him, but I see some people wincing as they move into range, and I think he's actually turning off some customers. Do I speak to him about it? Ask one of the guys to do it? Or what?

-- Naomi, Event Manager [Link2]

[Link1]

This Issue's Dilemma:

I followed my ABCs, so how do I justify paying more C-notes?

In response to Bernie Massett's article on being diligent with my planning and service orders prior to a show ... OK, good advice. But last month, I "crossed all my T's and dotted all my I's," and after the show, I still came up short on my budget by 12 percent due to "unexpected circumstances" I was literally unaware of and had no control over. [Link2]

-- Roberta M., Event Manager

. You could win a $100 dinner gift certificate for two.

Events & Meetings

Exhibit Transport

[Link1]

by Anah Corley - Exhibit City News

Booth Building for Dummies

[Link2]

by Rebecca Dop - EXHIBITOR

Your Career

Red State, Blue State, Who Cares?

[Link1]

by Kate Zabriskie - The Sideroad

Back to School

[Link2]

by Susan A. Friedmann, CSP - The Tradeshow Coach

Get More Done

Gotta Minute?

[Link1]

by Larry Baker - linkroll.com

What Does Your Desk "Say" about You?

[Link2]

by Penelope Trunk - Job Journal

InternetVIZ is a great publishing partner.
They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry.
Rob Murphy, CMO, MC²

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