February 2009  Issue 3.2

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eConnections Digest

Feature Article

"Professional" People-Watching at CES

A view from the floor

by Rob Murphy, Chief Marketing Officer for MC²

I suppose most of us like to watch others doing whatever they do. We also seem to revel in the idea of being part of a large group following a shared experience -- ball games; concerts; fairs; political rallies; and, of course, trade shows. They bring out the faithful en masse for huge communal syncopation. It amazes me how orderly these events play out with folks going about their business in the midst of near pandemonium. It's as if attendees know exactly where they're going when, in fact, most of them are lost and wandering. Read more >>

Feature

E D I T O R I A L  C O R N E R

People-watching 101 ... Divided loyalties ... Backhanded remarks

Hello. I'm Rob Murphy, chief marketing officer for MC².

At a big trade shows like CES, many new products are on display. But sometimes, the most enjoyable pastime at this kind of gathering is watching the people in attendance. For a guide on the different "species" of attendees and how to identify them, check out this month's feature article.

A co-worker tells you in confidence he or she may be leaving your company -- at a very inconvenient time. What should you do? See what our readers have to say. We've all been the target of snarky comments at one time or another. But what's the appropriate reaction to this kind of behavior in the workplace? An event manager would like your opinion.

Respond to this dilemma or take our one-minute survey, and we'll enter your name into a drawing for a gift certificate for a dinner for two. Congratulations to Helen Kalorides, meeting management consultant at Roche, for being this quarter's winner!

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G R E E N  T I P S

At your exhibit, require your installer to only use biobased cleaning products that are environmentally safe.

Got a green tip to share with our readers? Share it here.


C I T Y  S P O T L I G H T

Sacramento

Sacramento, CA

Things to Do

Overview


R E A D E R  S U R V E Y

WinComplete our
one-minute reader survey, and you could win a gift certificate for a dinner for two.


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C O M I N G  S O O N !

Three shows in three days for MC²!

Photo: SRSsoft at AAOS 2008

AAOS 2009 Annual Meeting
Las Vegas, NV
February 25-28, 2009
MC² client: SRSsoft

AUSA Winter Symposium 2009
Fort Lauderdale, FL
February 25-27, 2009
MC² clients:
ITT - CS
Ecolog International Dubai

CABE 2009
Long Beach, CA
February 25-28, 2009
MC² client:
National Geographic School Publications


P U B L I C A T I O N S

MeetingsNet

More ... ]


A S S O C I A T I O N S

MarketingProfs

More ... ]


F E A T U R E D  R E S O U R C E

Fresh Impressions

Organic, recycled, eco-friendly and biodegradable promotional products

What’s Your Best Advice?

Last Issue's Dilemma:

tellsecret.gif
Should I break confidence to put the brakes on a possible disaster?

My co-worker's been surfing employment Web sites lately, and today she told me (in absolute, don't-tell-anyone confidence) that she thinks she may have found a new job. The problem is that we have our annual conference coming up soon, and she's in charge of VIP hospitality. Should I tip off my manager so we can make alternate plans? Or do I keep her secret, even though it might sabotage the conference?

Please help!

-- Sasha, Exhibit Manager              See what our readers have to say.


This Issue's Dilemma:

This Issue's Dilemma
I like cats, but not at the office.

I've only been in my position for three months, and as an "outsider," I expected some resentment from my team. But I wasn't ready for the catty comments, like "Oh, I thought anybody in your position would know that," and on the other end of the spectrum, "Well, dear, someone so new to management can't be expected to do that good a job." Lest anyone think this is "women behaving badly," I'd like to point out that one of these comments came from the sole guy on the team.

Is there some way I can get everyone to "retract their claws"? Or should I just ignore their remarks? -- Holly, Event Manager

Share your experience.
You could win a $100 dinner gift certificate for two.


On the Show Floor

Exceptional Exhibits and Events

The "Right" Invitations Aren't Everything
Putting together the perfect opening-night party
by John Roth and Rhonda Marko - Expo


Want to Fail at Attracting and Retaining Customers in 2009?
Here's how to do it
by Michael DiFrisco - MarketingProfs


Your Career

Get Ahead

Winning at Office Politics
And it doesn't take sucking up, lying or slinging dirt
by Kelly Pate Dwyer - bnet.com


Looking to Get Ahead?
Try creating a personal brand
by Dr. Hubert Rampersad - Job Journal


Get More Done

Keep Yourself on Track

Like Water off a Duck's Back
Ways to increase your resiliency quotient

by Dr. Tony Alessandra - alessandra.com


Travel Like a Spy
How to protect yourself and stay secure on the road
by Lindsay Moran - travellikeaspy.com


Archives
January 2009
Issue 3.1
December 2008
Issue 2.12
November 2008
Issue 2.11
October 2008
Issue 2.10
September 2008
Issue 2.9
August 2008
Issue 2.8
July 2008
Issue 2.7
June 2008
Issue 2.6
May 2008
Issue 2.5
April 2008
Issue 2.4
March 2008
Issue 2.3
February 2008
Issue 2.2
January 2008
Issue 2.1
[More...]
GetWhatYouCameFor

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They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry.

Rob Murphy, CMO, MC²

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