Killing the English language ... Metrics and ROI ... International attendees
Hello. I'm Rob Murphy, chief marketing officer for MC².
Most of us are pretty comfortable with the spoken word. We just open our mouths and communicate. But when faced with the written word, we try so hard to let our intelligence shine through, we may use words or phrases that are stilted or that we don't fully understand. In this month's feature article, Gary Blake of The Communication Workshop discusses the 25 deadliest words and phrases in business.
In last month's issue, a marketing events manager asked about metrics to measure ROI of event participation. See what some industry leaders have to say. This month, an exhibit manager wants to know how to communicate with international visitors to her company’s booth. What do you think?
Respond to this month's dilemma or take our one-minute survey and we'll enter your name into a drawing for a $200 gift certificate for a dinner for two. Congratulations to Justin Gardner, inside sales associate at INNCOM for being this quarter's winner!
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