Gadgets that Can Influence the Way You Exhibit

January 2010 Issue 4.1

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Feature Article

Flash of Brilliance

[Link1]

by Patrick St. Clair, Owner of St. Clair Photo-Imaging

[Link2]

You're the new guy in the corporate communications department, and you've been assigned the task of documenting your company's splash at the annual tradeshow. You've never had to do this before, so you're not sure where to even begin.

OR ... you've been doing this for years, but the world of photography is evolving so fast, you're not sure if your favorite vendor is keeping up with the times. Or maybe you aren't up with the times ... maybe it's time to take stock of what you know about the state of the art.

Editorial Corner

Tradeshow photography ... An employee needing help ... A career decision

Hello. I'm Rob Murphy, chief marketing officer for MC².

You've been given the task of documenting your participation in a tradeshow -- or perhaps it's your own tradeshow you need to memorialize. How do you know which type of photographer -- and photography -- is right for you? [Link1] and more in the first installment of a two-part feature article.

Last month, a reader asked what she should do about a promising new employee who interrupts her several times a day for help. [Link2] This month, another reader would like to know whether she should "jump ship" due to today's tough economic times -- and if so, the best way to make a move.

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G R E E N T I P S

Use energy-efficient LED lighting to reduce energy use by up to 90 percent.

Got a green tip to share with our readers? Share it here.

C I T Y S P O T L I G H T

Miami, FL

Things to Do

Overview

R E A D E R S U R V E Y

Complete our
one-minute reader survey and you could win a $200 gift certificate for a dinner for two.

S U B S C R I B E

F E A T U R E D C A S E S T U D Y

The Challenge: Canon needed to create a memorable and educational experience for 2,500-6,000 invited guests at events across the U.S. Events needed to surpass previous years' impact to launch new products, nurture relationships and present vision for the future.

The Solution: Live theater environments, 100 trailer loads of exhibitory, hundreds of graphic panels, turnkey project management and more multimedia experiences.

The Result: Winner of Event Design Award for "Best Corporate Meeting/Event Environment," "Nobody does it better ..."

P U B L I C A T I O N S

Hospitality Sales & Marketing International

[ More ... ]

A S S O C I A T I O N S

Tradeshow Help

[ More ... ]

F E A T U R E D R E S O U R C E

Radiant Event Technology

ARCHIVE

Issue 3.12

[More...]

What�s Your Best Advice?

Last Issue's Dilemma:

[Link1]

Greta Garbo had the right idea

This '40s actress was known for saying "I want to be alone," and boy, do I know what she meant! A few months ago, I hired an employee to join my team. "Tom" shows great potential, but he's very unsure of himself and he asks to talk to me "for just a sec" several times a day. These interruptions make it difficult for me to get my own work done. As his supervisor, what should I do?

-- Vanessa, Event Marketing Coordinator

[Link2]

This Issue's Dilemma:

[Link1]

Should I stay or should I go?

I've been at my current company for eight years, and during that time, I've done a variety of jobs within marketing. Times are tough internally and externally, so I'm struggling with the question, "Do I move on?" [Link2] on making the move?

-- Name Withheld, Senior Marketing Manager

You could win a $200 gift certificate for a dinner for two.

Events & Meetings

Exceptional Exhibits and Events

Find a Way Around the Generation Gap
[Link1]
from Tradeshow Week

Weird Science
[Link2]
by Charles Pappas - EXHIBITOR

Survey

[Link1]

Event Marketing Assessment Survey

Learn Changes to Improve Payback on Your Events

This Event Marketing Self -Assessment is designed to help you identify, based upon your own practices and experience, the changes you can make to improve payback on your event marketing programs. The model evaluates your activity on multiple dimensions of effectiveness. At the end of the survey, you will see how your answers compare to those of your colleagues and you will have access to your individual answers, graded as "Best Practice" or "Opportunity for Improvement." You may print these reports out and take them with you to use as a checklist.

[Link2]

Your Career

Get Ahead

How Teams Dress for Success
[Link1]
by David Sally - bnet.com

Thinking Outside the Box
[Link2]
by Dustin Wax - lifehack.com

Get More Done

Keep Yourself on Track

Thrive in a Difficult Work Environment
[Link1]
by Michele Marrinan - monster.com

Remembering Names
[Link2]
by Judith Bowman - CareerBuilder

InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."
Rob Murphy, CMO, MC²

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