Follow-up planning ... Private tradeshows ... Unproductive business meetings
Hello. I'm Rob Murphy, chief marketing officer for MC².
You go to a tradeshow and pick up a ton of leads. Does that justify your investment in terms of time and money? Not unless you make good use of all those names and contact information. In this month's feature article, industry expert Susan Friedmann, aka The Tradeshow Coach, details steps for creating a follow-up plan that guarantees results.
Private tradeshows: Where do you start when you're putting together your first one? Our readers provide salient pointers. Do the business meetings you attend lack focus and direction? An exhibits manager would like to know how to get -- and keep -- people on point. What do you think? Respond to this dilemma or take our one-minute survey, and we’ll enter your name into a drawing for a gift certificate for a dinner for two.
And on a personal note: From all of us at e-Connections -- May you have a joyous holiday season and a prosperous New Year!
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