May 2013 - Issue 11.5

View Online

  Facebook Twitter LinkediN RSS Forward to ColleagueSubscribe

Professional Services Journal

 Insights for executives and services professionals
 
Feature Story
 

What Is Your MacGuffin?

Marketing lessons from Alfred Hitchcock

by Randy Shattuck, The Shattuck Group

Read More

Ever heard of a MacGuffin? Probably not. But certainly you have heard of one of the most famous creators of a MacGuffin: Alfred Hitchcock. He defined a MacGuffin as anything that moves the plot along. Why should you care about this? Because marketing people often confuse activity with results. In other words, they lose sight of their MacGuffin.

Editorial Corner

Aligning sales and services ... MacGuffin? ... Automating social media … Engage employees

Hank Stroll
Hank Stroll

Could your marketing be losing sight of its MacGuffin? What is a MacGuffin anyway? Randy Shattuck shares a filmmaking secret that can help create value for your company. Automation saves time, but it loses a bit of the human touch — a critical factor in social media. So should you skip automating social media activities? Meryl K. Evans shares her experience.

Gaps between sales and services affect the sales process, a problem you won’t find in the best professional services organizations. In “Sales and Services Alignment,” Carey Bettencourt, Jeanne Urich and Dave Hofferberth uncover the root causes of the dysfunctional sales and services relationship and share how to get on the path to alignment.

We recently introduced you to a 12-month series on aligned thinking with Dr. Jim Steffen. This time, he gives you three steps to define your purpose and mission.

Have you heard people talking about employee engagement? What does it mean for a company to have engaged employees? Guest expert Mary McCoy cites statistics that prove its effectiveness and explores what you need to know about employee engagement.

Let us know if this newsletter is delivering useful information. You can also ask the experts your question or fill in the short feedback form. As always, to thank you for your time, we’ll enter your name into a drawing for an Amazon Kindle.

Happy reading! — Hank

Subscribe

Subscribe here, manage your subscription or unsubscribe.

 

 

Special Offer

2013 Benchmark Survey

The 2013 Professional Services Maturity Benchmark

The 2013 Professional Services Maturity™ Benchmark is now available. It benchmarks and analyses 234 professional services organizations along over 190 Key Performance Indicators. This report is the 6th year of SPI Research’s benchmark study and over 6,000 PS executives worldwide use it to plan, execute and analyze their business.

Order now!

 

 

Reader Survey

Reader Survey

What do you think?

Complete our one-minute reader survey and you
could win a Kindle.

 

 

Friends of PSJ

 

Working Knowledge
 

Alexander Consulting
 

SPI

 

 

Archive

April 2013
Issue 11.4
March 2013
Issue 11.3
February 2013
Issue 11.2
January 2013
Issue 11.1
December 2012
Issue 10.12
November 2012
Issue 10.11
October 2012
Issue 10.10
September 2012
Issue 10.9
August 2012
Issue 10.8
July 2012
Issue 10.7
June 2012
Issue 10.6
May 2012
Issue 10.5
April 2012
Issue 10.4
[More...]

 
Complimentary Offer

A well done e-mail newsletter:
Heart of any online marketing campaign.

Seth Godin

Read our interview with Seth.

Request a complimentary newsletter prototype
designed for your company.

Share:FaceBookTwitterLinkedInRSS
Service Performance Pillars
 

Sales and Services Alignment

How to eliminate gulfs and fix dysfunctions

by Carey Bettencourt, Jeanne Urich and Dave Hofferberth, Service Performance Insight

Read More

In a highly competitive environment, a company must successfully differentiate itself and effectively orchestrate the sales cycle. Unfortunately, many times schisms between the sales and services delivery organizations surface during the sales process. This results in deal closure delays or, worse yet, losing the deal.

Time Management

Aligned Thinking Secret 1

Start with a clear purpose and mission

by Dr. Jim Steffen

Read More

It’s almost like a blinding flash of the trivial obvious: If you want something that’s important to you - when you clearly know what you want, it’ll be much easier to get it. Interviews with successful managers of time clearly showed that if it’s not written, there’s a good chance that it’s not clear.

Ask the Expert

Question: There’s been a lot of talk about employee engagement. What does it mean for a company to have a culture where their employees thrive?

Answer: Don’t Shy Away From Employee Engagement
by Mary McCoy, creator, Work Point Average

Read More

The statistics on employee engagement are irrefutable. Good things happen to companies when their employees are engaged, and mediocre things happen when they are not. Towers Watson reports that companies that have higher levels of engagement enjoy 19 percent improvement in operating income, while the Hay Group finds they have 40 percent lower turnover. Yet 72 percent of U.S. workers are not engaged, according to Gallup. And ACCOR has found that 75 percent of business leaders have no engagement plan or strategy.

Social Media

 
Do or Don’t Automate Social Media Activities?

Effects of putting interaction on autopilot

by Meryl K. Evans, Professional Services Journal

Read More

When I tuned into Twitter for my midday conversations on April 15, I immediately noticed a lot of mentions of #bostonmarathon. I also caught many tweets along the lines of “Turn off automated tweets,” especially a strong one from author and speaker Gary Vaynerchuk.

B2B Video Marketing

Footer

 

 

Unsubscribe or Change Subscription Preferences
::
Unsubscribe here
:: Tailor your subscription settings...
:: Forward this to a friend...

We do not rent, sell or exchange email addresses.
2885 Knox Ave. S., #604
Minneapolis, MN 55408
(c) 2013 InternetVIZ. All rights reserved.
Powered by TailoredMail