Aligning sales and services ... MacGuffin?
... Automating social media … Engage employees
marketing be losing sight of its MacGuffin? What is a MacGuffin anyway? Randy
Shattuck shares a filmmaking secret that can help
create value for your company.
Automation saves time, but it loses a bit of the human touch — a critical factor
in social media. So should you
skip automating social media activities? Meryl K.
Evans shares her experience.
Gaps between sales and services affect the sales process, a problem you won’t find in the best professional services organizations. In “Sales and Services Alignment,” Carey Bettencourt, Jeanne Urich and Dave Hofferberth uncover the root causes of the dysfunctional sales and services relationship and share how to get on the path to alignment.
We recently introduced
you to a 12-month series on aligned thinking with Dr. Jim Steffen. This time,
he gives you three steps to
your purpose and mission.
Have you heard people
talking about employee engagement? What does it mean for a company to have
engaged employees? Guest expert Mary McCoy cites statistics that prove its
effectiveness and explores what you need to know about
Let us know if
this newsletter is delivering useful information. You can also ask
the experts your question or fill in the short
feedback form. As always, to thank you for your time, we’ll enter your
name into a drawing for an Amazon Kindle.
Happy reading! — Hank