And gives back to future entrepreneurs

Meryl K. Evans, Editor, B2B Social Media Digest

Grasshopper Group is the company behind the 5,000 campaign, a rebranding campaign that included sending five green chocolate-covered grasshoppers to 5,000 influencers. The company used FedEx to create a sense of urgency and authenticity. A glossy white bag with an attached hangtag appeared inside each envelope. The hangtag had a URL leading to a video about the power of entrepreneurship.

Grasshoppers surprise

Picture this. FedEx shows up. Naturally, you sign for the package and open it without hesitation. After all, it's FedEx, which usually means important business. Lo and behold, it's five green chocolate-covered grasshoppers. Bet you'll never forget the company behind the unusual package. Read the feature story about a company using social media and traditional mail to rebrand itself and serve its audiences.

Some companies had to cut employees' salaries to survive bumpy times. Some stayed the same. Some removed the pay cuts. One is dealing with employees asking for raises. How would you handle raises if they put the bottom line at risk? Got a situation that's raising your blood pressure? Ask your question, and it may appear in a future issue.

No matter what we celebrate, we always want to keep giving you the gift of a valuable newsletter. Please share your thoughts in this short form and your name enters a drawing for an Amazon Kindle to thank you for your time.

Connect with other readers and us -- follow @internetviz and @merylkevans on Twitter, read the blog, and join the LinkedIn group. From all of us at InternetVIZ, we wish you a joyous holiday season and New Year!

Meryl and Hank
Editor and Publisher

If you would like to unsubscribe from this newsletter, click on link at the bottom.