The Business Advisor The Business Advisor
Insights & techniques to build your business & your career
From: InternetVIZ

Issue 3

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Your Test For Today
 

How sharp are you really?

Ten short questions get you thinking

Are you worried that that your day-in, day-out routine is causing you to lose your creative edge? Shake things up a bit with a short, fun 10-question quiz from AMA's seminar, "Get Sharp: Smarter Decision Making and Critical Thinking for Administrative Professionals." It will encourage you to "think outside the box" and to look at everyday problems in new ways.

Editor’s note: Some of these seem simple, but watch out. I got two wrong (#s 4 & 8).

Take quiz.   Good luck!

Editorial Corner

Mental agility … Trade show tips … Earnings after you’re dead … Nice guys finish where?

Jack Scharff, Editor

Hello, and welcome to this issue of The Business Advisor.

Is your out-of-the-box thinking up to par? How sharp are you? Take this short (and fun) 10-question quiz from the American Management Association. Good luck!

How about your in-the-box-earnings? Imagine making millions after you’re dead. Some do. Which departed person made the most? See this short video from Forbes Magazine.

We all attend trade shows, and some of us exhibit at them. What makes for meaningful attendee engagement year-round? In our feature story, Rob Murphy provides four simple steps to be successful before, during and after the show.

Can nice people become leaders? Maybe, maybe not, according to Nir Halevy of Stanford Graduate School of Business. And there’s more — like 10 ways to become a great salesperson, long-term unemployment blues, and social media versus knowledge management — happy reading!

Happy Thanksgiving to you. We are very thankful and happy that you read The Business Advisor. Thank you.

Feature
 

How to Engage a Trade Show Audience Year-Round

Four simple steps to follow

by Rob Murphy, Chief Marketing Officer, MC²

Trade show participation is proven to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best — and maximize their return on investment (ROI) — are those that realize that simply showing up isn't enough.

This article outlines how to build a communications strategy that keeps customers and prospects fully engaged before, during and after the show.

Read more.

Spotlight

Webinar Marketing Packages

InternetVIZ promotes a number of webinars for clients that typically draw over 400 attendees interested in marketing and sales help.

Here's a recording of one:
The 4th Commandment of Selling Professional Services - Commit High Level Executives to Action.

More information on webinar marketing and production services.

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The BIZ

 

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Fast Company

Forbes

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A Newsletter For Your Company

Your company can have an enewsletter just like this one.

The Business Advisor, with its interesting and helpful content, can go out each month to your customers and prospects with your own call to action, a spotlight on what's happening at your company, an editorial corner with your photo and other personalized features that will help you stay in touch, build rapport, become a thought leader and get more business -- all at a surprisingly low cost.

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In the News

How much money will you make after you’re dead?

For some, the money keeps rolling in — especially for the dead celebrities showcased in the annual “spooky Halloween” list put together by Forbes Magazine.

Who brought in the most? Here’s a tip — it wasn’t the “King”, Elvis. He was only number two.

View this short video from Forbes to find out.

The Economy

Will consumer spending ever recover?
70 percent of GDP comes from it
from Knowledge@Wharton

The long-term unemployed
An intractable problem is getting worse
from The Economist

Leadership Skills: Self-management insights

Create internal entrepreneurs
The 4:30 rule for meetings and innovation
by Martin Lindstrom - Fast Company

Nice guys finish last? First? In the middle?
Not at the top as far as leadership goes
by Aaron Mays, Stanford Graduate School of Business

Marketing Matters

Social media versus knowledge management
They are very different
by Anthony J. Bradley and Mark P. McDonald - Harvard Business Review

Sales Tales: Sell well, sell often

Ten ways to become a great salesperson
Most of them are mental
by Jim Klein - Job Journal

Archive
October 2011
Issue 2
Premier
Issue 1
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