The Future of Exhibit Design

June 2013 Issue 7.6

View Online

Feature Article

The Future of Exhibit Design

Bemidji students inspire industry professionals

eConnections speaks with Philip Lauzon, MC² creative director

Most of today’s exhibit designers come from an industrial, architectural or interior design background. But the times are changing. Read more ...

Editorial Corner

The new faces of design … Debugging the office … Watch your mouth

Rob Murphy CMO

Exhibit design is ever-changing, and a new breed of designer is on the horizon. In this month’s feature article, Philip Lauzon, MC² creative director, discusses the future of design and what makes a good exhibit great.

A marketing assistant recently asked how to maintain a germ-free workspace. See what our readers suggest. Eating while speaking to a client or prospect shows a lack of professionalism. How can you keep exhibit staff from committing this faux pas?

Respond to this dilemma or take our one-minute survey, and we’ll enter your name into a drawing for a gift certificate for a dinner for two. Read our past issues of eConnections Digest.

Metrics & More

Measurement Tip #25
How Forecasting a Marketing Event Influences Perceptions and Results
by Ed Jones

Forecasting is an essential part of planning, otherwise, there is no way to know what the results should be and therefore how much to spend as an investment. Without a forecast, it is difficult to tell what elements of an event plan worked and which did not. Additionally, a good forecast allows the event manager to set realistic expectations with executives and others about what will be accomplished, overcoming perhaps erroneous, but hazardous preconceived notions about results. And finally, a forecast sets realistic, quantitative goals for the team to pursue.

What’s Your Best Advice?

Last Issue's Dilemma:

How do I get my coworkers to leave nothing behind?

I saw that viruses can live on hard surfaces for up to three days. Many of my coworkers come into work sick. How can I prevent them from contaminating my workspace?

— Helen, marketing assistant

Read what others had to say

This Issue's Dilemma:

What’s coming out of their mouths?

We always have coffee and snacks in our exhibit for our staff and guests. But staffers eating with their mouths full while talking to a visitor look rude and unprofessional.

How do I keep them from doing this?

— Becca, exhibit manager

Share your experience. You could win a $100 gift certificate for a dinner for two.

Exhibiting in Europe

NEW! Exhibiting in Europe. Insights from MC² Europe. This month IFA in Berlin.

Going to IFA in Berlin? Here are some ideas on where to stay, what to eat and what to see.

More info ...

Events & Meetings

The Social Strategy

Making social media work for you

by Lena Valenty - EXHIBITOR

Tools like Facebook, Twitter and LinkedIn can help you boost your trade show marketing programs. But using them isn’t as simple as getting an account and sending out messages; you need to clearly define your goals and not just determine your target audience but listen to them as well. So, where should you begin?

Meetings That Make Sense

Ways to make your events appeal to your attendees' senses

by Christopher Kelly and Ryan Simonetti - Successful Meetings

A successful event is much more than just a collection of exhibitors in a large, enclosed space. It’s an experience, one that appeals to all your attendees’ senses. Plus, it meets the needs of exhibitors, sponsors and other people working the event.

Your Career

Hiding Out During Those Business Meetings?

Eight ways to show off your speaking skills

by Jeff Wuorio - microsoft.com

Almost every company or department has a weekly or at least a monthly meeting, where the troops are brought together to discuss old and new business. You may be tempted to sit quietly and hope no one notices you. But that would be a mistake.

Have a Disengaged Boss?

How to deal with a manager who doesn't manage

by Gilbert Manda - ehow.com

Bosses come in a variety of types: the micromanager, the bully, the idea thief, the wimp. But perhaps the worst of all is the disengaged boss, the manager who is so uninvolved with the business and staff that no one knows what he or she is thinking or expects from them. Are there ways you can survive a leadership vacuum?

Get More Done

Hiring a Design Partner?

Get your relationship off on the right foot

by Sean Madden - Harvard Business Review

Establishing a relationship with a designer is akin a successful marriage. You need someone who understands your needs, your shorthand, what you hope to get from the relationship and always has your best interests at heart. If you can develop this kind of relationship with a designer, your prize will be an exhibit that’s both creative and useful. But how do you find Mr. or Ms. Right?

Don’t Multitask

Your brain will thank you

by Issie Lapowsky - Inc.com

Ah, multitasking. It’s not just a buzz word; it’s a way of life in the corporate world. And chances are, it’s something you’re obliged to do every day. Some people find it invigorating switching from one task to another throughout the day. But if you’re not one of them, you can take some of the stress out of the process and actually optimize your multitasking. How?

Editorial Team
“InternetVIZ is a great publishing partner. They allow us to focus on our ultimate mission — supplying relevant, useful information to the industry.” — Rob Murphy, CMO, MC²
Unsubscribe or Change Subscription Preferences: :: Unsubscribe :: Subscribe :: Tailor your subscription settings :: Forward this to a friend	We do not rent, sell or exchange email addresses. MC², 3 Alpine Court, Chestnut Ridge, NY 10977 (c) 2013 InternetVIZ and MC². All rights reserved. Powered by TailoredMail