Exhibiting overseas … Drawing in people without bells and whistles … An awkward phone call
Hello. I'm Rob Murphy, chief marketing officer of MC² and this month's editor of eConnections.
Does the very thought of exhibiting outside the U.S. send a chill down your spine? Fear not. In this month's feature article, Torsten Heinze, an international sales manager with German-based design and exhibit company ProFair, discusses what you can expect when you jump across the pond, and how to make your experience there less stressful and more successful.
Last month, a business development manager asked how to attract people to his exhibit without any gimmicks. See what our readers have to say.
Have you ever overheard people saying unpleasant things about you? Well, one of our readers did, and the people doing the "dissing" were her vendors. What do you think she should do about this situation?
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