Lead quality vs. quantity ... Snarky remarks ... Succumbing to the economy
Hello. I'm Rob Murphy, chief marketing officer for MC².
Just back from a trade show? Your boss probably asked for the number of leads you generated. In this month's feature article, Ruth P. Stevens. explains why quality is more important than quantity -- and how lead scoring works.
See our readers' suggestions to a new manager whose staff keeps tossing veiled insults her way. In this month's delimma, an Event Manger wants to know how to convince a boss that canceling a partially paid sales meeting is a bad idea.
Take our one-minute survey. We'll enter your name into a drawing for a gift certificate for a dinner for two.
P.S. Going to Exhibitor 2009 March 23-25? Stop by and say hello at our booth, #869.
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C O M I N G S O O N !
MC² at Exhibitor 2009
Mandalay Bay CC
Las Vegas, NV
March 23-25, 2009
MC² Booth #869
P U B L I C A T I O N S
Marketing Sherpa
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A S S O C I A T I O N S
Mobile Marketing Association
