How to Recover from E-mail Gaffe

June 2009 Issue 3.6

View Online

[ Tell a Friend ]

Feature Article

Fishing for High-caliber Attendees

And the lures that "reel" them in

by Scott Williams, MC² Chicago Division President

TGFA! (Thank Goodness for Associations!) Associations are here to represent the needs of our industries and professions. They monitor, promote and lobby for issues that benefit our industries. And they seek to influence key opinion leaders in policy and industries.

Each year, most associations host a conference and trade fair, and attendee members are a qualified and important audience for exhibitors. Using data from the Healthcare Convention and Exhibitors Association (HCEA) and association Web sites, I estimate that many associations attract approximately 30 percent of their membership to annual meetings. Yet how many of these attendees are the professional decision-makers exhibitors want to reach -- warranting your participation in the event?

E D I T O R I A L C O R N E R

Reaching key decision-maker attendees ... An e-mail oops! ... Show me the speaker

Hello. I'm Rob Murphy, chief marketing officer for MC².

Participating in a conference or trade show has to produce results, and to do that, you must reach your industry's key players. In this month's feature article, Scott Williams, MC² Chicago division president, details factors that help you determine which events high-caliber decision-makers are most likely to attend, so you get more bang for your buck.

Ever stuck your "electronic foot" in your mouth? See what our readers suggest to do about an embarrassing e-mail. Booking a well-known speaker for an event is quite a coup. But what would you do if the speaker didn't show up? A reader would like to know.

Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two.

If you'd like to unsubscribe, please use the link at the bottom of this newsletter.

G R E E N T I P S

"Don't give away plastic bags as a way of promoting your logo and brand. Alternatives are biodegradable bags made from cornstarch, paper, Hessian hemp or calico cotton. Alternatives to bags include thumb drives, CDs and PDFs e-mailed from the show floor."

Got a green tip to share with our readers? Share it here.

C I T Y S P O T L I G H T

Salt Lake City, UT

Things to Do

Overview

R E A D E R S U R V E Y

Complete our
one-minute reader survey and you could win a $200 gift certificate for a dinner for two.

S U B S C R I B E

P U B L I C A T I O N S

Events: Review

[ More ... ]

A S S O C I A T I O N S

eMarketing Association

[ More ... ]

F E A T U R E D R E S O U R C E

Expanko Recycled Rubber Flooring

Made from a unique blend of recycled tires, postindustrial waste rubber and virgin rubber. Designed for high-traffic areas where durability and easy maintenance are desired.

Challenges ... Solutions

MC² staffer helps AFITC attendee.

The Challenge: Set up and manage the Air Force Information Technology Conference and Expo (AFITC) in a brand-new, untested conference facility that will host more than 5,000 attendees and 300 exhibits.

The Solution: MC² management team and expertise.

See how the Air Force flew without a test flight.

What�s Your Best Advice?

Last Issue's Dilemma:

How can I save face after replying to all with a bomb of an email?

Every day, I reply to tons of emails from suppliers, co-workers, supervisors, you name it. Recently, I was in a hurry and dashed off a reply-to-all about a suggestion I'd received. I said, "This is crazy! If we pursue this idea we'll never make our deadlines, and it's going to cost a bundle. Whose idea was this anyway?" Well, it was my boss's, and he was one of the "all" who received my message.

Now my gaffe is out there -- companywide. Do I apologize in person? Send another email "to all"? Or what?

-- Too Embarrassed for Words, Events Coordinator

See what our readers have to say.

This Issue's Dilemma:

How do I keep a no-show from ruining my event?

My company is scheduled to host a user conference this summer, and when I had lined up a very well-known keynote speaker, I felt like I'd scored a coup. But then, I heard through the grapevine that this particular speaker has bailed out on some other events at the last minute. What can I do to keep this from happening to me? And if I can't prevent it, how can I be sure to get a last-minute replacement at the remote location where the event will be held?

-- Lexie, Meeting Planner

Share your experience.
You could win a $200 dinner gift certificate for two.

On the Show Floor

Exceptional Exhibits and Events

How to Maximize the Value of Your Tradeshow Giveaways

Extending their value long after the show ends

from trade-show-marketing-blog.com

Six Secrets to Designing Effective Tradeshow Exhibits

Making the most of your small window of opportunity

by Jonathan Edelman - TradeShowMarketing.com

Your Career

Get Ahead

In Difficult Times, Keep Your Customers Happy

Keeping a client costs less than trying to find a new one

by Drew Stevens, Ph.D. - CSM

Conference Call Etiquette

Do you know the basics?

by Joy A. Harrison - Ezine @rticles

Get More Done

Keep Yourself on Track

Low-hanging Financial Fruit and What Comes Next

Financial tips for personal and business use

by Thursday Bram - lifehack.com

Stay on Track to Move Up in Your Career

Overcoming the six indicators of career derailment

by Barbara Reinhold - monster.com

Archives

May 2009
Issue 3.5

April 2009
Issue 3.4

March 2009
Issue 3.3

February 2009
Issue 3.2

[More...]

InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."
Rob Murphy, CMO, MC²

Unsubscribe or Change Subscription Preferences
:: Unsubscribe
:: Subscribe
:: Tailor your subscription settings
:: Forward this to a friend