Fishing for High-caliber Attendees
And the lures that "reel" them in
by Scott Williams, MC² Chicago Division President
TGFA! (Thank Goodness for Associations!) Associations are here to represent the needs of our industries and professions. They monitor, promote and lobby for issues that benefit our industries. And they seek to influence key opinion leaders in policy and industries.
Each year, most associations host a conference and trade fair, and attendee members are a qualified and important audience for exhibitors. Using data from the Healthcare Convention and Exhibitors Association (HCEA) and association Web sites, I estimate that many associations attract approximately 30 percent of their membership to annual meetings. Yet how many of these attendees are the professional decision-makers exhibitors want to reach -- warranting your participation in the event?
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