Creating a clear identity ... Office fundraising ... To tweet or not to tweet
Hello. I'm Rob Murphy, chief marketing officer for MC².
Trade show attendees are bombarded by images and products as they march down the aisles. An eye-catching design and graphics will lure them into your booth, but to keep them around, you need brand consistency to convey your message and precisely portray what your company has to offer. Discover some of my secrets to building a corporate identity on the trade show floor, in this month's feature article.
Many people are socially conscious, but should they be allowed to seek contributions for charitable causes during office hours? See what our readers have to say. Is it OK to prohibit Blackberrys and other mobile texting devices during presentations? Or is this an unreasonable request? One of our readers would like to hear your opinion.
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