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Feature Story |
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Avoid Recession with Email Marketing
How to keep and get customers on a budget
by Meryl K. Evans, Editor, Email Marketing Insider |
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| We all get it. The economy stinks. The stock market keeps plunging with big numbers. The Federal Reserve keeps lowering interest rates. The real estate industry is all shaken up. |
| Gasoline prices are climbing and refusing to ever return below $2.50 per gallon. Stamp prices keep going up, threatening our direct mail budgets. |
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Editorial Corner |
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Interesting Articles on the Web |
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Market Your Brand: Build lasting messages |
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Request an Online Demo |
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| Impact Your Marketing with Email Newsletters! |
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| Looking for a leading-edge email service provider you can trust to help you impact your marketing? Start delivering tailored email campaigns to your customers with TailoredMail. Request an online demonstration, and learn how we're different. |
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What's Your Best Advice? |
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| Last Issue's Dilemma: | | Does size matter with tradeshow booths? |  | | I've been seeing an annoying trend lately at tradeshows. Companies have big, expensive stands and lots of giveaways (OK, I admit I like this part). But isn't it more important to build relationships between the company's people and their target market? | | Do bigger and better booths work, or is there another way to captivate potential clients? |
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| This Issue's Dilemma: |
| Please ... please ... please ... OPEN ME! |
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We produce a monthly email newsletter packed with tips. We're careful to balance promotion and content. The newsletter does well, but we know it can do better. We've studied subject lines, the content that appears in Outlook's preview pane and metrics. We've done A/B testing (a form of testing to see which variable increases response rate) and tweaked little things, but so far nothing has made a big difference.
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| What have readers found that works for getting their e-mails open? How can we make our messages stand out? -- Kay, Director |
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Improve Your Marketing Effectiveness: Tips for staff, boss & yourself |
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Technology Trends: What's new -- What's working -- What's not |
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