Hunker down AND grow? Consider leveraging POS data
With 2009 expected to be a repeat of 2008, manufacturers are likely to hunker down, contract and slash costs. Want some unexpected growth, too? Read our feature story to find out how point-of-sales (POS) data can help you better track inventory and get more out of your marketing dollars.
Since market development funds have become a priority for many vendors, in our last dilemma, a reader asked about how to best manage those funds. Those who responded are divided on whether vendors should give funds to channel partners or take a more hands-on approach and micromanage partners' marketing efforts.
Along the same lines as the feature story -- this month, a reader would like your help to best leverage POS data. This newsletter must be valuable to you; otherwise, we're not doing our jobs. How can we better serve you? For completing our survey, we enter your name into a drawing for a $100 Visa gift card.
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