The Science of High Impact Presentations

(Fear of dying less than fear of making presentations!)

by David Kelly, Head of Fulcrum Pharma's Coaching & Development Division

Amazing as it may sound, surveys in the USA and the UK have shown that in both countries more people fear making presentations than fear dying! The UK research was conducted in February 2005 by YouGov using a UK representative sample of 2,000 adults. It discovered that while 50 percent listed public speaking as a top fear, only 28 percent admitted to being afraid of dying. Similar surveys in the USA consistently put fear of making a presentation among the top "phobias" people mention. But as with many fears, the anticipation is often stronger than the reality -- once you face the fear and address it.

So, is there a magic formula for making great presentations? Are strong presenters born with this innate skill? Is "charisma" more important than content? Certainly passion, conviction and enthusiasm in delivery help with how well a message is received. But is that enough?

Overcoming the fear of presentations ... Justifying a budget shortfall ... Private tradeshows

Hello. I'm Rob Murphy, chief marketing officer for MC².

When you're called upon to make a presentation, do your palms begin to sweat as hyperventilation sets in? If so, you're not alone. In fact, public speaking is one of the most common fears among adults. But in this month's feature article, David Kelly, head of Fulcrum Pharma's Coaching & Development Division, explains how to take the fear out of public speaking and make presentations that impress one and all.

Last month, a reader asked how to explain coming up short on her budget due to unexpected circumstances at an event. Our readers give some sage advice. Have you ever organized a private tradeshow for your company? If so, an exhibits manager would like some advice on how to get started and which resources she can use to make the event a success. Your input would be greatly appreciated.

Respond to a dilemma or take our one-minute survey, and we'll enter your name into a drawing for a $100 dinner gift certificate for two.

If you'd like to unsubscribe, please use the link at the bottom of this newsletter.