Making the Most of Your Exhibit Opportunity

10 dos and 10 don'ts of staffing your exhibit booth
(and the outside of your booth as well)

by Corbin Ball, CMP, Meetings Technology Professional Speaker and Consultant

Tradeshows and exhibits are great ways to increase company visibility and ultimately increase sales. However, the cost of travel, shipping, time away from the office and booth rental space/supplies can be significant. It is imperative that you maximize your limited time in the booth to get the best return on investment.

As a professional speaker and former meeting planner, I have attended hundreds of exhibitions and have observed tens of thousands of exhibit staff. I regularly see glaring examples of what to do and what not to do in order to maximize exhibit sales. This article will cover some of the key points to keep in mind as you staff your booth.

Staffing Your Exhibit Booth ... An Unreasonable Boss ... Getting Help while You're Away

Hello. I'm Rob Murphy, chief marketing officer of MC² and this month's editor of eConnections, the interactive monthly newsletter that provides you with insights into successful exhibits and events as well as the challenges you face every day.

Even though some tradeshows may seem to drag on forever, in reality your exhibit time is very limited. Do you know how to make the most of your exhibiting hours and get the biggest bang for your buck? According to Corbin Ball, a long-time event veteran, having the right people staffing your booth is certainly a step in the right direction. See what he has to say in this month's feature article.

Last month, a reader wanted to know how to deal with a boss who keeps piling on work, even though much of it has nothing to do with his job. See what our readers have to say. This month, a reader would like suggestions on how to get others to pitch in and help her out when she's out of the office. What do you think?

If you need some help with a business problem of your own -- or if you'd like to suggest a topic for a future article -- please let us know. Your input helps us make our newsletter more relevant for all our readers!

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