Ways to eliminate exhibit overload

Based on an interview with MC² Senior Designer Ethan Hostetler

Exhibit clutter. It's easy to define -- an overabundance of products or visual elements that don't allow or are too confusing for the audience to focus on an exhibit's meaning. But dealing with clutter isn't always easy.

"We've all been faced with 10 stakeholders who each want 25 percent of the booth for their products," says MC² Senior Designer Ethan Hostetler. And that can lead to massive amounts of clutter. "It's important to find ways to work together toward the common goal -- THE BRAND."

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Creating a '"clean" exhibit ... Business casual gone wild ... A mile in another's shoes

Hello. I'm Rob Murphy, chief marketing officer for MC².

Is your exhibit filled up with clutter -- you know, all those items every product manager insists you feature? Are you looking for tips on how to design an exhibit that looks great and conveys your company message? If you answered "Yes" to either of these questions, be sure to read this month's feature article for some hands-on tips and tricks from MC² Senior Designer Ethan Hostetler.

Sometimes, business casual policies become casualties of poor judgment. See what our readers think you should do when co-workers come to the office dressed for a day at the beach. Your boss doesn't believe you need much help at a show. How would you get him to work the booth himself so he could see the error of his ways? One of your peers wants to know.

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