August 2010  Issue 4.8

View Online

FacebookTwitterLinkedInRSSForward-email 

eConnections Digest

Feature Article

Kicking Out Clutter

Ways to eliminate exhibit overload

Based on an interview with MC² Senior Designer Ethan Hostetler

Exhibit clutter. It's easy to define -- an overabundance of products or visual elements that don't allow or are too confusing for the audience to focus on an exhibit's meaning. But dealing with clutter isn't always easy.

"We've all been faced with 10 stakeholders who each want 25 percent of the booth for their products," says MC² Senior Designer Ethan Hostetler. And that can lead to massive amounts of clutter. "It's important to find ways to work together toward the common goal -- THE BRAND."

Read More ...


Editorial Corner

Creating a '"clean" exhibit ... Business casual gone wild ... A mile in another's shoes

Hello. I'm Rob Murphy, chief marketing officer for MC².

Is your exhibit filled up with clutter -- you know, all those items every product manager insists you feature? Are you looking for tips on how to design an exhibit that looks great and conveys your company message? If you answered "Yes" to either of these questions, be sure to read this month's feature article for some hands-on tips and tricks from MC² Senior Designer Ethan Hostetler.

Sometimes, business casual policies become casualties of poor judgment. See what our readers think you should do when co-workers come to the office dressed for a day at the beach. Your boss doesn't believe you need much help at a show. How would you get him to work the booth himself so he could see the error of his ways? One of your peers wants to know.

Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two.

If you'd like to unsubscribe, please use the link at the bottom of this newsletter.


G R E E N   T I P S

Purge your mailing list regularly to prevent multiple mailings and wasted paper.

More green tips


C I T Y   S P O T L I G H T

San Francisco, CA

Things to Do

Overview


R E A D E R   S U R V E Y

Complete our
one-minute reader survey and you could win a $200 gift certificate for a dinner for two.

Survey

S U B S C R I B E

Privacy Policy

Sign up today, manage your subscription or unsubscribe here.


P U B L I C A T I O N S

Event Design

[ More ... ]


A S S O C I A T I O N S

Center for Exhibition Industry Research

[ More ... ]


F E A T U R E   R E S O U R C E

BluWorld manufacturers custom high end water walls, indoor water walls and water fountains.


A R C H I V E

July 2010
Issue 4.7
June 2010
Issue 4.6
May 2010
Issue 4.5
April 2010
Issue 4.4
March 2010
Issue 4.3
February 2010
Issue 4.2
January 2010
Issue 4.1
December 2009
Issue 3.12
November 2009
Issue 3.11
October 2009
Issue 3.10
September 2009
Issue 3.9
[More...]

 What’s Your Best Advice?

Last Issue's Dilemma
Last Issue's Dilemma:

Too much casual, too little business

I spend a lot of time on the road at trade shows, and in the trade show world, proper attire is part of the brand experience. So I was shocked at the less-than-casual attire in my office this summer. If some of our customers stopped by our headquarters, what would they think to see my co-workers wearing flip-flops, tank tops and shorts? Should I take my concerns to upper management or HR or just keep my big mouth shut?

-- Trudy, Event Manager, Trade shows

Read what others had to say.


This Issue's Dilemma:

How do I get my boss's feet into my size 6 shoes?

My boss balks every time I ask for more than one person to go with me to a show. I don't think he's being mean; he just doesn't understand how much work has to be done there. How can I convince him to come along and "take a walk in my shoes"? Have any of your readers tried this tack? If so, I'd love to hear about how they did it -- and their results. -- Regina, Exhibits Manager

Share your experience.
You could win a $200 gift certificate for a dinner for two.


 Events & Meetings
On the Show Floor

What's the Plan?
Creating a timeline to keep your preshow planning on track
by Candy Adams - EXHIBITOR

50 Tips for Going Green
Planning a socially responsible meeting
from MeetingsNet


 Your Career
Your Career

The Top Three Phrases Bosses Love to Hear
If you get a great response, consider yourself lucky
by Scot Herrick - Forbes

Modes of Persuasion
How to learn and improve on yours
by Sally Hinder - Internal Comms Hub


 Get More Done
Get More Done

To-do Lists
How we hate them!
by Mark Forster - markforster.net

Employers Can't Afford Complacent Workers
So make yourself irreplaceable
by John Challenger - Job Journal

Find MC² :

On Facebook
MC2Exhibits

On Twitter:
MC2_Exhibits

On LinkedIn:
MC2 Event Exhibits Environments



MC2

InternetVIZ is a great publishing partner.
"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."

Rob Murphy, CMO, MC²

Unsubscribe or Change Subscription Preferences:
:: Unsubscribe
:: Subscribe
:: Tailor your subscription settings
:: Forward this to a friend

We do not rent, sell or exchange e-mail addresses.
MC², 3 Alpine Court, Chestnut Ridge, NY 10977
(c) 2010 InternetVIZ and MC². All rights reserved.
Powered by TailoredMail