The unsocial network? ... The space race ... Getting strangled by a grapevine
Hello. I’m Rob Murphy, chief marketing officer for MC².
Facebook and Twitter. Many people would say you were crazy if you didn’t use one or both extensively in your marketing campaign. But these sites may not be the interest-generators they’re touted to be when it comes to business matters. In this month’s feature article, Russell Reich, MC² senior vice president, creative strategy, reviews a new book that discusses the superiority of face-to-face interaction, even in the digital age.
In our last issue, an exhibits manager asked how to maintain adequate storage space when products are added to an exhibit. See what our readers have to say about it. Gossip is good for celebrities, but in almost any other business, it can hurt -- or even kill -- a career. What would you do about untrue gossip if you were the target? That’s what one of our readers wants to know.
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