June 2007 - Issue 1.2

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Feature Article

How to Use Your "Bean" During the Design Process

Taking your exhibit from "McDonald's" to "Starbucks"

eConnections' speaks with Brian Baker, Design Director, MC²

On the run to work in the morning, you've got options if you want some coffee. You can pick up a cup ("Large, cream, two sugars.") at McDonald's, or you can stop at Starbucks and get a café grande latte. Since both drinks are based on the same coffee bean, what's the difference? Staging, presentation and perception.

The cuppa joe does the job, but there's no personality. It's strictly utilitarian. But the café latte delivers the coffee bean with a dash of attitude, a dollop of panache and the whole Starbucks experience -- service, atmosphere, aroma, comfy couches .... Your cup of coffee becomes an experience.


Editorial Corner

Coffee Thinking ... Dogs and Masters ... 4-1-1

Hello. I'm Caroline Meyers, MC² Director, Corporate Communications of MC² and this month's editor of eConnections.

As all exhibit and event professionals know, having the right exhibit is crucial to your company's success at every event you attend. But what elements should you include in your exhibit? How do you figure out the space you'll need at the event? And how do you find the right people to help you create an exhibit that will wow attendees?

In this month's feature article, Brian Baker, MC²'s award winning design director, provides valuable insights into the creative process and how to make the most of your exhibit, budget and event.

A new event manager in last month's issue asked for advice on how to tackle her job. See what our readers have to say. This month, a reader wants to know how to get anything done when people from multiple departments pull her in different directions, according to their own agendas. What do you think?

Please let us know how successful we are at including articles that are relevant to you everyday professional life or suggest a topic. Take a one-minute reader survey. You could win a Video iPod®. Your input helps us make our newsletter more relevant for all our readers!

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GSA Expo 2007


Since 1997, MC² has produced all aspects of this trade show at no actual cost to the show sponsor. How's it done? Take a look.

City Spotlight

Left Column: San Francisco

Things to Do


Reader Survey

Complete our 1-minute reader survey and you could win a Video iPod.®


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Coming Soon!

August 7-9
Hard Rock Hotel
Chicago, IL

Learn from an extraordinary faculty of knowledgeable trade show and event professionals. You'll have lots of access to instructors and networking time with your peers.

MC² provides quality locations, fine meals, entertainment and a great learning experience.

More details



Corporate Meetings & Incentives

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Featured Partner

Hallman & Associates 


May 2007
Premier Issue







 Challenges ... Solutions

Lead Nurturing

What happens to those leads you worked so hard to get on the show floor? This white paper offers insights and helpful suggestions to nurture leads into the sales cycle.

This complimentary white paper from Hallman & Associates also includes links to two, no-charge e-books to help your marketing and sales.

Download complimentary white paper and e-books.

 What’s Your Best Advice?

This Issue's Dilemma:

Even my dog has just one master

Help! I have so many people "tugging on my leash," my neck hurts. I work at a company with five divisions, and each time we start planning to attend another tradeshow, the demands come flying at me from all corners.

Upper management wants to promote our company branding initiative. Product managers from each division scream for me to push their latest and greatest. Sales and marketing want our new ad campaign to take the fore. And they all disagree over how many people they should be able to send to the show to work in the exhibit.

The problem lies within the fact that I am responsible for making the show happen but hold no authority over many of the people I need to get in line. Should I step back, and let them fight amongst themselves? Call a meeting? Come up with what I think is a fair solution, and ask them to sign off on it? Or what?

How do other people manage to get things done when they have to please so many "masters?"

-- Sara, Event Coordinator

Share your experience. You could win a Video iPod.®

Last Issue's Dilemma:

What's the 4-1-1 on exhibiting?

The president of my company decided we need to start making more of a presence at trade shows to broaden our client base and find new prospects to buy our products. Guess who was picked to be the brand-new event manager? Me!

Of course, I was honored to be selected and excited by the challenge, but I've never done anything more with an event than helping out when needed. With no real training I am already in the process of choosing vendors, ordering services and making big commitments. I feel very exposed and sometimes confused by the options before me.

So, I would like ask your readers who may have been down this road, "What are a few things you wish someone whispered in your ear when you started out as an event manager?"

-- Susan K., Event Manager

Read the best advice from your peers.

 Events & Meetings

Last-Minute Shipping

Tips to counter one of your biggest budget busters

by Candy Adams - EXHIBITOR

The Seven Deadly Sins of Exhibiting

And how to avoid them

by Susan A. Friedmann, CSP - The Tradeshow Coach

 Your Career

Top Tips for Better Teamwork

Be more effective and get an extra edge at work

by Sergey Dudiy - Customer Service Manager

Impromptu, One-on-One and Informal Meetings

Guidelines for getting the most out of all of them

by Christopher M. Avery, PhD - 3m.com

 Get More Done

Women Road Warriors Unite

Safety is THE business travel issue

by Joe Sharkey - NYTimes

Worried about Procrastination?

Make it work for you!

by Sandra P. Martini - WorkZ



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by Rob Murphy, CMO, MC²

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