January 2012 Issue 6.1

View Online

FacebookTwitterLinkedInRSSForward-email 

Feature Article

Maintaining Brand Consistency at Trade Shows

4 tips for creating a clear identity on the show floor

by Rob Murphy, Chief Marketing Officer, MC²

Brand marketers invest a significant amount of time and effort to establish a brand identity. They think about how their brand will be perceived by customers, what image is being portrayed and what the business stands for. The resulting brand identity is built upon with every decision made and every product or service launched.

Read more ...



How to Engage a Trade Show Audience All Year

Four simple steps to follow

by Rob Murphy, Chief Marketing Officer, MC²

Trade show participation is proved to build brand awareness and help marketers discover new business opportunities. But the companies that fare the best -- and maximize their return on investment (ROI) -- are those that realize simply showing up isn't enough.

Read more ...

Editorial Corner

The Best of the Best Are Here

January is when the entertainment world honors the best of the best with the Golden Globes, the Emmys and the People's Choice awards. This month, we're taking a page out of Hollywood's playbook by showcasing our newsletter's most-read articles.

In the feature article section, you'll find Maintaining Brand Consistency at Trade Shows, which explains how you can make the most out of every event by conveying a clear identity. The second half of our "double feature," How to Engage a Trade Show Audience All Year, provides a four-step strategy to help you make sure your message isn't lost after the show doors close.

Also, be sure to check out our two most popular dilemmas: How can I save face after replying to all with a bomb of an email? and Are 'booth babes' a honey of an idea?

Provide us with a dilemma of your own or take our one-minute survey, and we'll enter your name into a drawing for a gift certificate for a dinner for two.

Poll

New Year's Resolutions

Which are your top resolutions for 2012?

What are others' top picks?

Take our poll and see for yourself.

Metrics and More

by Ed Jones

Measurement Tip 8

Understanding the Critical Success Factors for Event ROI

1) The right participants, 2) the right messages and 3) the right action are the three essential elements of any successful marketing event. Getting these right will deliver a positive return on your event investment and provide you with results you can measure.

Read more ...

What’s Your Best Advice?

Previous Issue's Dilemmas:

 

How can I save face after replying to all with a bomb of an email?

Every day, I reply to tons of emails from suppliers, co-workers, supervisors, you name it. Recently, I was in a hurry and dashed off a reply-to-all about a suggestion I'd received. I said, "This is crazy! If we pursue this idea we'll never make our deadlines, and it's going to cost a bundle. Whose idea was this anyway?" Well, it was my boss's, and he was one of the "all" who received my message.

Now my gaffe is out there -- companywide. Do I apologize in person? Send another email "to all"? Or what?

-- Too Embarrassed for Words, Events Coordinator

Read what others had to say.


 

Are 'booth babes' a honey of an idea?

My boss wants to hire models to get attendees to stop by our exhibit. But I think they could distract visitors from the products we're presenting, and we'll get more qualified leads if we spend the money updating our booth. Should I follow through on my boss' suggestion or stand up for what I believe? Also, have any readers hired models, and if so, what happened? I'd really like to know.

-- Lena, Exhibit Manager

Read what others had to say.

On the Show Floor

Tips to Green Your Trade Show Program
And reduce the amount of waste it produces
by Deanna Krause - Green Blogic

Calculating Your Trade Show or Event Costs
Three simple budgeting strategies
from EXHIBITOR

Your Career

Have a Workplace Busybody?
Four ways to deal with this toxic type
by Anthony Balderrama - CareerBuilder

So You Think You Can Multitask?
Think again
by Ciara Conlon - lifehack.org

Get More Done

What Your Nightmares Are Telling You about Work
And what you should do about them
by Kaitlin Madden - jobs.aol.com

Communication Is Key to a Great Career
Here are three steps to get you on your way
by Deborah Brown-Volkman - Job Journal

City Spotlight

 

 
Las Vegas

Things to Do

Overview
 

 
 
 

Reader Survey

Survey
Complete our one-minute reader survey and you could win a $100 gift certificate for a dinner for two.

 
 
 

Subscribe

Sign up today, manage your subscription or unsubscribe here.

 
 
 

Coming Events

NAMM 2012
(National Association of Music Merchants)

1/19-1/22/12

"Easily the most important event in the music-making industry calendar, the NAMM show brings together all of the major hardware and software manufacturers and a host of celebrities for an industry-only convention." -- musicradar.com

MC² brings Lynda.com Inc to the show.

 
 
 
 
 

Featured Resource

Decotone surfaces

Unique surfaces including recycled shredded aluminum cans suspended in acrylic panels.

 
 
 

Recent Shows


Four Loko
 


InComm
 


R.J. Reynolds
 

National Association of Convenience Stores (NACS)

 
 

Archive

December 2011
Issue 5.12
November 2011
Issue 5.11
October 2011
Issue 5.10
September 2011
Issue 5.9
August 2011
Issue 5.8
[More...]
 


“InternetVIZ is a great publishing partner.
They allow us to focus on our ultimate mission --
supplying relevant, useful information to the industry.”

-- Rob Murphy, CMO, MC²

Unsubscribe or Change Subscription Preferences:
:: Unsubscribe
:: Subscribe
:: Tailor your subscription settings
:: Forward this to a friend

We do not rent, sell or exchange email addresses.
MC², 3 Alpine Court, Chestnut Ridge, NY 10977
(c) 2012 InternetVIZ and MC². All rights reserved.
Powered by TailoredMail