How Fabric Can Weave Its Way Into Your Exhibit

The lightweight material that’s heavy on impact

by Christopher Fordham, Senior Account Executive, Moss Inc.

On today’s show floor, we’re seeing more fabric than ever before. Fabric is being used in more ways and in more applications than it ever has. Now that fabric is printed with incredibly high-res graphics, the result is fantastic designs that look beautiful on the show floor and generate interest and traffic into those booth spaces.

In fact, fabric is becoming the go-to solution for exhibit designers. Besides the design possibilities it opens up, fabric is one of the most affordable display solutions on the trade show floor!

Read more on blog ...

The fabric of your booth ... Putting the brakes on Santa ... Anger issues

Hello. I’m Rob Murphy, chief marketing officer for MC².

When many people think about creating or redesigning an exhibit, they often focus on the hard-edge architecture. But today’s fabrics can be substituted in a number of relatively low-cost ways to make a booth stand out from the crowd. Find out how in this month’s feature article by Christopher Fordham, senior account executive at Moss Inc.

In our last issue, an events manager asked if it would be OK to replace her company’s secret Santa with a charitable endeavor. Our readers weigh in on the issue. Imagine you’re doing your job and a co-worker starts yelling at you over nothing. Then it happens again and again. What would you do? One of our readers would like your advice.

Respond to this dilemma or take our one-minute survey and we’ll enter your name into a drawing for a gift certificate for a dinner for two. Congratulations to Rebekah Lawrence, Tradeshow and Events Planning at American Airlines, for being this quarter's winner!

The Challenge ... Volvo needed to make a huge impact with its construction equipment to wow the 125,000 attendees of CONEXPO, the largest construction and equipment show in North America, and showcase 19 pieces of large equipment in harmony with the brand’s new global image.

The Solution ... 30,000 square feet with giant LED screens, 12 kiosks, double-deck structure with a bridge, roving reporters, training simulators and much more—brought a hands-on fascinating experience for each visitor.

See how Volvo’s exhibit won a 2011 Galaxy Silver Award.

by Ed Jones

Measurement Tip #6 

Sales Opportunities Are an Effective Measure of Marketing Success and May Help You Ease the Gap Between Sales and Marketing

I have often said that the sales team is the primary customer of the marketing team.  The marketing function is primarily focused on creating sales opportunities and improving the probability of sales for the company. This is for good reason.  In most companies the pressure for sales results is constant.  The entire financial strategy for a company begins and ends with the sales forecast and sales results. That is why so many companies put such a heavy emphasis on leads, using the number of leads as the primary measure for trade show success. Read more ...

Last Issue’s Dilemma:

Am I a Grinch if I Nix St. Nick?

Each year, we do a secret Santa at work. I’d prefer all of us putting the $15 we’re allowed to spend on gifts into a fund we could donate to a food bank or charity like Toys for Tots. Would it be OK to make this suggestion? If so, to whom and how?

— Juanita, Events Manager

Read more on blog ...

This Issue’s Dilemma:

How do I hide my Mr. Hyde side?

I’m usually pretty even-tempered, but a business associate of mine really pushes my buttons. He gets angry over nothing and starts yelling at me, and before I know it, I’m responding in kind. I’d like to just avoid him, but he’s a business unit stakeholder in my exhibit program. What can I do about his sudden outbursts — and mine? Should I speak to him, our boss or both about this situation?

— Annette, Exhibits Manager 

Share your experience.
You could win a $200 gift certificate for a dinner for two.

Hospitality Rules of Thumb
Formulas, equations, figures and facts to calculate your needs
by Candy Adams - EXHIBITOR

How to Use Social Media to Maximize Your Trade Show Presence
And get those all-important leads too
by Dave Clarke - HubSpot

Have a Dysfunctional Office?
Seven ways to maintain your sanity
by Margot Carmichael Lester - monster.com

Beat the Career-Pattern Blues
A three-step approach
by Deborah Brown-Volkman - Job Journal

Job Stress Survival
Five ways to feel better
by Susan Johnston - aol.com

Practicing the Art of Detached Focus
Achieving more by letting go
by Ciara Conlon - lifehack.org