The perfect world for new products? ... Hiring a speaker ... The "booth babe" dilemma
Hello. I'm Rob Murphy, chief marketing officer for MC².
A tradeshow can be a great venue for introducing new products -- if you understand the attendees and target them the right way. In this month's feature article, Deborah R. Herr, a veteran marketing and communications consultant, explains how to make the most of an event and position your products for the greatest impact.
In last month's issue, a meeting planner asked how to keep a not-so-reliable speaker from ruining her show. Our readers provide some insightful advice. This month, an exhibit manager wants to know if having attractive female models in her booth space is a good idea. What do you think?
Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two. Congratulations to Kimberly Williamson, this quarter's winner!
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Inventory everything that is thrown away after a show, and plan the next show to minimize waste.
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2009 National Weatherization Training Conference
Indiana Convention Center Indianapolis, IN
July 20-23, 2009
The 2009 National Weatherization Training Conference brings together more than 2,000 individuals from across the nation, including state and local decision-makers, program managers and technicians.
MC² client exhibiting at show:
The Home Depot
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Convention Industry Council
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Environ Biocomposites' BIOFIBERTM wheat panel is so environmentally friendly that the net greenhouse gas contribution during a life cycle analysis of the product is actually negative, according to a Building for Environmental and Economic Sustainability (BEES) score.