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E D I T O R I A L C O R N E R
The perfect world for new products? ... Hiring a speaker ... The "booth babe" dilemma
Hello. I'm Rob Murphy, chief marketing officer for MC².
A tradeshow can be a great venue for introducing new products -- if you understand the attendees and target them the right way. In this month's feature article, Deborah R. Herr, a veteran marketing and communications consultant, explains how to make the most of an event and position your products for the greatest impact.
In last month's issue, a meeting planner asked how to keep a not-so-reliable speaker from ruining her show. Our readers provide some insightful advice. This month, an exhibit manager wants to know if having attractive female models in her booth space is a good idea. What do you think?
Respond to this dilemma or take our one-minute survey and we'll enter your name into a drawing for a gift certificate for a dinner for two. Congratulations to Kimberly Williamson, this quarter's winner!
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G R E E N T I P S
Inventory everything that is thrown away after a show, and plan the next show to minimize waste.
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C I T Y S P O T L I G H T
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C O M I N G S O O N !
2009 National Weatherization Training Conference
Indiana Convention Center Indianapolis, IN
July 20-23, 2009
The 2009 National Weatherization Training Conference brings together more than 2,000 individuals from across the nation, including state and local decision-makers, program managers and technicians.
MC² client exhibiting at show:
The Home Depot
P U B L I C A T I O N S
Tradeshow Feed
[ More ... ]
A S S O C I A T I O N S
Convention Industry Council
[ More ... ]
F E A T U R E D R E S O U R C E
Environ Biocomposites
Environ Biocomposites' BIOFIBERTM wheat panel is so environmentally friendly that the net greenhouse gas contribution during a life cycle analysis of the product is actually negative, according to a Building for Environmental and Economic Sustainability (BEES) score.
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