Lead quality vs. quantity ... Snarky remarks ... Succumbing to the economy
Hello. I'm Rob Murphy, chief marketing officer for MC˛.
Just back from a trade show? Your boss probably asked for the number of leads you generated. In this month's feature article, Ruth P. Stevens. explains why quality is more important than quantity -- and how lead scoring works.
See our readers' suggestions to a new manager whose staff keeps tossing veiled insults her way. In this month's delimma, an Event Manger wants to know how to convince a boss that canceling a partially paid sales meeting is a bad idea.
Take our one-minute survey. We'll enter your name into a drawing for a gift certificate for a dinner for two.
P.S. Going to Exhibitor 2009 March 23-25? Stop by and say hello at our booth, #869.
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Change your approach to the printed literature and handouts in your trade show program. Going digital not only will reduce your costs, but also can result in considerable added value. Register to download our white paper: "Eliminating Collateral Damage: CUT COSTS, NOT MARKETING."
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C O M I N G S O O N !
MC˛ at Exhibitor 2009
Mandalay Bay CC
Las Vegas, NV
March 23-25, 2009
MC˛ Booth #869
P U B L I C A T I O N S
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A S S O C I A T I O N S
Mobile Marketing Association