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E D I T O R I A L C O R N E R
Reaching key decision-maker attendees ... An e-mail oops! ... Show me the speaker
Hello. I'm Rob Murphy, chief marketing officer for MC².
Participating in a conference or trade show has to produce results, and to do that, you must reach your industry's key players. In this month's feature article, Scott Williams, MC² Chicago division president, details factors that help you determine which events high-caliber decision-makers are most likely to attend, so you get more bang for your buck.
Ever stuck your "electronic foot" in your mouth? See what our readers suggest to do about an embarrassing e-mail. Booking a well-known speaker for an event is quite a coup. But what would you do if the speaker didn't show up? A reader would like to know.
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"Don't give away plastic bags as a way of promoting your logo and brand. Alternatives are biodegradable bags made from cornstarch, paper, Hessian hemp or calico cotton. Alternatives to bags include thumb drives, CDs and PDFs e-mailed from the show floor."
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F E A T U R E D R E S O U R C E
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