E D I T O R I A L C O R N E R
Is it time to buy a toy mouse? ... Stopping attendees in their tracks ... A major e-mail snafu
Hello. I'm Rob Murphy, chief marketing officer for MC².
Creative people can be great to work with. But they can also be challenging to manage, since they tend to do their own thing. Find out in this month's feature article why managing creative people is akin to cat-herding.
In last month's issue, a senior project manager requested pointers on how to get conference attendees to spend more time in the exhibit area. Our readers offer some great advice. Recently, one reader sent out an e-mail deriding one of her boss's ideas, and he received it. How would you handle this situation?
A few months ago, we conducted an event/exhibit industry survey. Congratulations to Amy Gregory, whose name was drawn from our pool of participants -- she won an Apple iPod touch.
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G R E E N T I P S
Use an exhibit company that has offices close to your major shows. This will lower the carbon footprint when shipping your properties.
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C I T Y S P O T L I G H T
R E A D E R S U R V E Y
one-minute reader survey, and you could win a $200 gift certificate for a dinner for two.
S U B S C R I B E
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C O M I N G S O O N !
Interop Las Vegas 2009
May 19-21, 2009
Las Vegas, NV
Mandalay Bay Convention Center
Network Instruments LLC
Canon USA, Inc.
P U B L I C A T I O N S
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A S S O C I A T I O N S
IAEE: International Association of Exhibitions and Events
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F E A T U R E D R E S O U R C E
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