May 2009  Issue 3.5

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eConnections Digest

Feature Article

Cat-herding

[Link1]

by Anne Miller, Director of The Creativity Partnership

Any good leader should be able to name a few particularly creative people within their organization. The company's future value may depend on what they do, but managing them is like herding cats.

If you try to force your creative mavericks to follow the official process or to work on a project that they're not interested in, at best they'll moan, at worst they'll refuse. Usually they will act like cats and get on with their own thing anyway, probably at 3 a.m. in breach of all the Health and Safety regulations. [Link2]

MC-2

E D I T O R I A L   C O R N E R

Is it time to buy a toy mouse? ... Stopping attendees in their tracks ... A major e-mail snafu 

Hello. I'm Rob Murphy, chief marketing officer for MC². 

Creative people can be great to work with. But they can also be challenging to manage, since they tend to do their own thing. Find out in this month's feature article why managing creative people is akin to cat-herding.

In last month's issue, a senior project manager requested pointers on how to get conference attendees to spend more time in the exhibit area. Our readers offer some great advice. Recently, one reader sent out an e-mail deriding one of her boss's ideas, and he received it. How would you handle this situation?

A few months ago, we conducted an event/exhibit industry survey. Congratulations to Amy Gregory, whose name was drawn from our pool of participants -- she won an Apple iPod touch.

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G R E E N  T I P S

Use an exhibit company that has offices close to your major shows. This will lower the carbon footprint when shipping your properties.

Got a green tip to share with our readers? Share it here.


C I T Y   S P O T L I G H T

Disneyland Anaheim, CA

Things to Do

Overview

R E A D E R   S U R V E Y

WinComplete our
one-minute reader survey, and you could win a $200 gift certificate for a dinner for two.


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C O M I N G   S O O N !

FreescaleSemiconductor.jpg

Interop Las Vegas 2009
May 19-21, 2009
Las Vegas, NV
Mandalay Bay Convention Center

Freescale Semiconductor
Network Instruments LLC
McAfee
Alcatel-Lucent
Canon USA, Inc.


P U B L I C A T I O N S

Meeting Source

[ More ... ]


A S S O C I A T I O N S

IAEE: International Association of Exhibitions and Events

[ More ... ]


F E A T U R E D   R E S O U R C E

PaperStone

PaperStone makes solid surfaces from cellulose certified by the Smartwood program of the Rainforest Alliance to FSC standards for using 100% post-consumer recycled paper. Perfect for countertops. 

What’s Your Best Advice?
[Link1]

Last Issue's Dilemma:

How do you stop foot traffic from going off track?

Our client hosts a user conference that includes a trade show for numerous sponsors. Last year, for the first time, we struggled to get attendees to spend time in the exhibit area. We usually offer food in that space to draw them in, but even with this, we couldn't keep them there. Does anyone have some fun and enticing ideas to increase foot traffic in an exhibit area?

-- (name withheld), Sr. Project Manager

[Link2].


This Issue's Dilemma:

How can I save face after replying to all with a bomb of an email?

[Link1]
Every day, I reply to tons of emails from suppliers, coworkers, supervisors, you name it. Recently, I was in a hurry and dashed off a reply-to-all about a suggestion I'd received. I said, "This is crazy! If we pursue this idea, we'll never make our deadlines, and it's going to cost a bundle. Whose idea was this anyway?" Well, it was my boss's, and he was one of the "all" who received my message.

Now, my gaffe is out there -- companywide. [Link2]

-- Too Embarrassed for Words, Events Coordinator

MC-2.
You could win a $200 dinner gift certificate for two.


[Link1]

[Link2]

Learn how to use mobile and social media to get better results at your event and trade shows. Download this complimentary white paper, by Harry Hallman of Octane Interactive, to drive more attendees to your activities.

Become an expert with LinkedIn, Facebook, Twitter and mobile phone techniques.

MC-2


Events & Meetings

Exceptional Exhibits and Events

Doing More With Less
[Link1]
by Lisa Berman -
Manage Smarter


Is Your Branding a Hit at Tradeshows?
[Link2]
by Asher Levine - MBrand Channel


Your Career

Get Ahead

Qualities Most in Demand
[Link1]
by Brian Tracy -
Job Journal


Dealing With Naysayers and Pains in the Neck?
[Link2]
by Deborah Mackin - The Sideroad


Get More Done

Keep Yourself on Track

Anger Management
[Link1]
from
Mind Tools


Wheeled Bags and Other Bad Ideas
[Link2]
from onebag.com


Archives
April 2009
Issue 3.4
March 2009
Issue 3.3
February 2009
Issue 3.2
January 2009
Issue 3.1
December 2008
Issue 2.12
November 2008
Issue 2.11
October 2008
Issue 2.10
September 2008
Issue 2.9
August 2008
Issue 2.8
[More...]

MC2

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"They allow us to focus on our ultimate mission -- supplying relevant, useful information to the industry."

Rob Murphy, CMO, MC²

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