Dealing with Tradeshow "Extras," Part 1

Pre-show tips that can save you money

from an eConnections interview with Bernie Massett, Director, National I&D, MC²

Going to a tradeshow is a complicated process. Organizers offer extras at every show, yet they aren't always the same choices, and some of them aren't even optional. If you pick the wrong extras, reject certain others or fail to understand those that aren't spelled out, you could pay thousands of dollars more than you expected. But by being informed and taking the right steps before the show, you can avoid these extra charges. The following are some tips to keep in mind.

Avoiding tradeshow "extras" ... Foiling a disappearing act ... The scent of a coworker

Hello. I'm Rob Murphy, chief marketing officer for MC².

Getting ready to exhibit at a trade show can be a complicated process, and if you don't understand the "extras" that venues offer or follow show requirements to the letter, it can cost you. In this month's feature article, Bernie Massett, MC² director of national I&D services, explains how to avoid these pitfalls by doing all your pre-show work. Please read this article, and watch for Part 2 next month. Massett says, "If most tradeshow managers adhere to just 35 percent of what's in these articles, they'll have a much more positive tradeshow experience."

Last month, a reader asked what to do about a star salesperson with a habit of disappearing off the show floor. See what our readers have to say about this would-be "David Copperfield." Have you ever stepped into an elevator and been overcome by another passenger's cologne? One of our readers has a coworker who uses too much cologne, and asks how to get him to "turn it down."

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