Whose eyes are on your event? ... To give or not to give ... Pocketing leads
Hello. I'm Rob Murphy, chief marketing officer for MC².
We'd all like to think every hotel and venue is secure, and every person is honest and law-abiding. But neither of these is true. That's why each organizer and exhibitor must take responsibility for show security. In this month's feature article, Robert Anderson, an event security expert, explains the elements of security to consider for every event.
In our last issue, an events manager pondered the value of giveaways. Our readers share their opinions on these event mainstays. Many companies judge their success at events, at least in part, according to the number of acquired leads. So, what should you do when sales reps in your booth pocket the leads instead of entering them into your system? An events coordinator would appreciate your suggestions.
And speaking of appreciation, we'd like to thank all of our loyal readers as we begin the fifth year of our publication. We hope to continue bringing you relevant information for many years to come!