Traffic jams and detours … The summer invasion … Shrinking space
Hello. I'm Rob Murphy, Chief Marketing Officer for MC².
Traffic, traffic, traffic. While you may hate it on the highway, you love it on the show floor. But does your booth discourage that traffic from stopping by? Does it make navigating your space a challenge? Or does it provide an area that causes staff to goof off? If you even think any of these may apply to your booth, you’ll want to check out this month’s feature article by Martin Smith, President and Chief Behavioral Engineer of Buying Behavior Metrics.
In our last issue, a marketing manager asked how to get her summer help to actually help her out. Our readers give some great advice.
This month, an exhibit manager would like to know how to store more items in a booth where the amount of storage space has been reduced. Any thoughts?
Respond to this dilemma or take our one-minute survey, and well enter your name into a drawing for a gift certificate for a dinner for two.